<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Shera R. Sever: Awakening Leaders™ &#187; social media marketing</title>
	<atom:link href="http://sherylsever.com/tag/social-media-marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://sherylsever.com</link>
	<description>Leadership &#38; Human Capital Consultant, Marketing Expert, Speaker, Writer, Facilitator, Coach</description>
	<lastBuildDate>Thu, 19 Aug 2010 18:17:11 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0</generator>
		<item>
		<title>What I love about the Recession</title>
		<link>http://sherylsever.com/2009/04/what-i-love-about-the-recession/</link>
		<comments>http://sherylsever.com/2009/04/what-i-love-about-the-recession/#comments</comments>
		<pubDate>Mon, 06 Apr 2009 08:09:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business coaching]]></category>
		<category><![CDATA[Coaching]]></category>
		<category><![CDATA[Collaboration]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Life Purpose]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[NVC]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[social change]]></category>
		<category><![CDATA[social entrepreneurs]]></category>
		<category><![CDATA[Alan Watts]]></category>
		<category><![CDATA[engage network]]></category>
		<category><![CDATA[human technologies]]></category>
		<category><![CDATA[Julia Butterfly Hill]]></category>
		<category><![CDATA[Ode Magazine]]></category>
		<category><![CDATA[Paul Hawken]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[Spirit Rock]]></category>
		<category><![CDATA[Van Jones]]></category>

		<guid isPermaLink="false">http://sherylsever.com/?p=1650</guid>
		<description><![CDATA[Earlier this year, I declared that I was not participating in this recession, particularly since I had experienced my own 5- year &#8220;karmic cleanse&#8221; starting in  2003 ( post 9-11). It&#8217;s a much longer story to be shared, so let&#8217;s BE HERE NOW. There&#8217;s a lot I love about this recession. In many ways, I [...]]]></description>
			<content:encoded><![CDATA[<p><span style="color: #000080;"><img class="alignright size-thumbnail wp-image-1659" title="lavender" src="http://sherylsever.com/wp-content/uploads/2009/04/lavender-150x150.jpg" alt="lavender" width="183" height="159" />Earlier this year, I declared that I was not participating in this recession, particularly since I had experienced my own 5- year &#8220;karmic cleanse&#8221; starting in  2003 ( post 9-11). It&#8217;s a much longer story to be shared, so let&#8217;s BE HERE NOW.</span></p>
<p style="text-align: center;"><span style="color: #000080;"><strong>There&#8217;s a lot I love about this recession. </strong></span></p>
<p style="text-align: left;"><span style="color: #000080;">In many ways, I see it bringing us all closer as we begin to recognize our interconnectedness (and how similar) we all are when it comes to  needs, purpose, wanting to make a difference and be happy!  There&#8217;s a collective global consciousness that continues to emerge as a result of the recession. We are learning to use our own &#8220;human technologies&#8221; and adapt to the changes.</span></p>
<p><span style="color: #000080;"><strong>1. FEAR</strong> only has as much power as we allow it.  In other words, it&#8217;s simply an illusion<strong>.  <span style="font-weight: normal;">One of my beloved buddhist teachers from </span><span style="color: #800080;"><span style="font-weight: normal;"><a href="http://www.spiritrock.org">Spirit Rock</a> </span></span></strong><strong><span style="font-weight: normal;">Meditation Center, during a 10-day Vipassana Retreat, told us a story about  how he helped  his 3- year old &#8220;embrace&#8221; his fear of the dark.  He simply instructed his son to say &#8220;Hello&#8221; to the Fear, every evening when it arose. Within a week of applying this seemingly very simple advice, his son was able to recognize (name), befriend, and then move beyond the fear. This 3-year old began greeting the fear of darkness peacefully. </span></strong></span></p>
<p><span style="color: #000080;"><strong>2. Living with uncertainty- <span style="font-weight: normal;">births creativity, improvisation, flexibility, innovation- all essential qualities of a great leader and awakened entrepreneur.</span></strong></span></p>
<p><span style="color: #000080;"><strong>3. Doing more with less- <span style="font-weight: normal;">we are all adopting&#8221;green&#8221;  practices- or more accurately put-learning to live sustainably (living in a way that meets the needs of future generations)</span></strong></span></p>
<p><span style="color: #000080;"><strong>4. Social entrepreneurship has become mainstream. <span style="font-weight: normal;">See March, 2009 <span style="color: #800080;"><a href="http://www.odemagazine.com/doc/">Ode Magazine.</a></span></span></strong></span></p>
<p><span style="color: #000080;"><strong>5. Transparent Communication<span style="font-weight: normal;">- Social Media has changed the way we do marketing. Now more than ever- authenticity , not hype , is what people are needing and seeking  The underlying message is to Be  Yourself- Everyone Else is Taken.</span></strong></span></p>
<p><span style="color: #000080;"><strong>6. Real Dialogs- <span style="color: #800080;"><a href="http://www.youtube.com/watch?v=kIK_FdvnG8A">Van Jones</a></span><span style="font-weight: normal;"><span style="font-weight: normal;"> calls this the need for human technologies- There&#8217;s an unprecedented grass roots global movement taking place- a caravan of world citizens.  Paul Hawkin, founder of <span style="color: #800080;"><a href="http://www.wiserearth.org">Wiser Earth, </a></span>first cited this movement in a keynote he gave at  <a href="http://www.bioneers.org"><span style="color: #800080;">Bioneers</span> </a>several years ago.  People are returning to their need to connect, gathering together to dialog:  in circles, in community gatherings, in living rooms, around fires, and town hall meetings-to share concerns, solutions, compassion, and their human connection- actually an anthisesis to all the wonderful social media marketing tools that keep us tied to a mobile gadget or computer.</span></span></strong></span></p>
<p><span style="color: #000080;"><strong>7. </strong><span style="font-weight: normal;"><strong>Letting Go</strong>-</span><strong><span style="font-weight: normal;">We are learning to let go of </span></strong><span style="color: #800080;"><span style="font-weight: normal;"><a href="http://sherylsever.com/2007/12/the-story-of-stuff/">STUFF</a> , </span></span><strong><span style="font-weight: normal;">consumption (become citizens, rather than consumers), an illusory future, and simply be with the miracle of each moment. </span></strong></span></p>
<p><span style="color: #000080;">I think<strong> <span style="color: #800080;"><a href="http://www.alanwatts.com">Alan Watts</a> </span></strong>says it best:<strong> </strong><em> &#8220;No use clinging to the rocks that are falling.&#8221;</em></span></p>
<p style="text-align: center;"><span style="color: #000080;"><strong>What opportunities are you creating and what are you learning </strong></span></p>
<p style="text-align: center;"><span style="color: #000080;"><strong>as a result of the recession?</strong><em><br />
</em></span></p>
]]></content:encoded>
			<wfw:commentRss>http://sherylsever.com/2009/04/what-i-love-about-the-recession/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Innovation &amp; Reinvention -The Upside of the Recession</title>
		<link>http://sherylsever.com/2009/03/innovation-reinvention-the-upside-of-the-recession/</link>
		<comments>http://sherylsever.com/2009/03/innovation-reinvention-the-upside-of-the-recession/#comments</comments>
		<pubDate>Tue, 17 Mar 2009 07:55:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business coaching]]></category>
		<category><![CDATA[Career development]]></category>
		<category><![CDATA[Coaching]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Life Purpose]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[change management]]></category>
		<category><![CDATA[law of attraction]]></category>
		<category><![CDATA[paradigm shifts]]></category>
		<category><![CDATA[passion]]></category>
		<category><![CDATA[small business development]]></category>
		<category><![CDATA[social entrepreneurs]]></category>
		<category><![CDATA[the secret]]></category>
		<category><![CDATA[Berkeley Haas School of Business]]></category>
		<category><![CDATA[career branding]]></category>
		<category><![CDATA[forced entrepreneurs]]></category>
		<category><![CDATA[NY Times]]></category>
		<category><![CDATA[recession]]></category>
		<category><![CDATA[Reinvention]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[Unemployment]]></category>

		<guid isPermaLink="false">http://sherylsever.com/?p=1380</guid>
		<description><![CDATA[An article this past weekend in the NY Times referred to a new phenomena in todays’ economy, what Mark V. Cannice, Executive Director of the entrepreneurship program at the University of San Francisco calls &#8220;Forced Entrepreneurship.&#8221; According to the article, the motivation for these new “forced” entrepreneurs (mostly laid off GenY job seekers)  is to [...]]]></description>
			<content:encoded><![CDATA[<p><!--StartFragment--></p>
<h3 class="MsoNormal" style="text-align: center;"><a href="http://sherylsever.com/wp-content/uploads/2009/03/albert_einstein_head.jpg"><img class="alignright size-medium wp-image-1386" title="albert_einstein_head" src="http://sherylsever.com/wp-content/uploads/2009/03/albert_einstein_head-230x300.jpg" alt="" width="207" height="243" /></a></h3>
<p class="MsoNormal"><span style="color: #000080;"><span style="color: #000080;">An article this past weekend in the <a href="http://www.nytimes.com/2009/03/14/technology/start-ups/14startup.html?_r=1&amp;scp=1&amp;sq=Forced%20Entrepreneurship&amp;st=cse">NY Times</a> referred to a new phenomena in todays’ economy, what Mark V. Cannice, Executive Director of the entrepreneurship program at the University of San Francisco calls &#8220;Forced Entrepreneurship.&#8221;</span></span></p>
<p class="MsoNormal"><span style="color: #000080;"><span style="color: #000080;">According to the article, the motivation for these new “forced” entrepreneurs (mostly laid off GenY job seekers)  is to produce quick revenue streams, rather than millions of dollars over the long term.  Jerome S. Engel, Director for the Center for Entrepreneurship at the <a href="www.haas.berkeley.edu/">Berkeley Haas School of Business</a>, most of these &#8220;forced entrepreneurs&#8221; are focusing on serving immediate needs for individuals and businesses.</span></span></p>
<p class="MsoNormal">
<h3 style="text-align: left;"><strong><span style="color: #000080;"><span style="color: #000080;">&#8220;Forced Entrepreneurship&#8221; . . . maybe, or . . </span></span></strong><span style="color: #000080;"><span style="color: #000080;">? </span></span></h3>
<p class="MsoNormal" style="text-align: left;"><span style="color: #000080;"><span style="color: #000080;">What if this whole economic shift is yet another opportunity for us (personally and collectively) to awaken to our purpose?  What would that look that?  How would it <strong>FEEL</strong> to be living in purpose with our work while </span></span><span style="color: #000080;"><span style="color: #000080;">making the contributions and leaving the legacy that we so desire to offer to our communities and the world.</span></span></p>
<h3 class="MsoNormal" style="text-align: center;"><span style="color: #000080;"><strong>Is the &#8220;job&#8221; obsolete?</strong></span></h3>
<p class="MsoNormal" style="text-align: left;"><!--StartFragment--></p>
<p class="MsoNormal"><span style="color: #000080;">Imagine starting a business, not with “forced” entrepreneurship, but with <strong>deliberate intention</strong>- a choice that is in alignment with our values, priorities, gifts, and passions. What if we declared “the job is obsolete?” </span><span style="color: #000080;">Plenty of other laid-off workers across the country are doing just that- burned out by a merciless job market- they are building business plans instead of sending out résumés. For these people, recession has become the mother of innovation and reinvention.</span></p>
<p><!--StartFragment--></p>
<p class="MsoNormal">
<p><!--EndFragment--> <!--EndFragment--></p>
<h3 class="MsoNormal" style="text-align: center;"><span style="color: #000080;">Reinvent Yourself!<br />
</span></h3>
<h3 style="text-align: center;"><span style="color: #000080;">Whether you are looking for a  <strong>personal career branding plan</strong> (including social media marketing tools)   or ready to lay the foundation for that long-held dream  enterprise (even part-time), </span></h3>
<h3 style="text-align: center;"><span style="color: #000080;"><strong>NOW IS THE TIME!<br />
</strong></span></h3>
<h3 style="text-align: center;"><span style="color: #ff0000;"> <a href="http://www.sherylsever.com/contact">Contact me</a> for a complimentary consultation (through April 10). </span></h3>
<h3 style="text-align: center;"><span style="color: #ff0000;">Stay tuned for my NEW!</span></h3>
<h3 style="text-align: center;"><span style="color: #ff0000;"><strong>&#8221; INNOVATION &amp; REINVENTION</strong>&#8220;</span></h3>
<h3 style="text-align: center;"><span style="color: #ff0000;"> <strong>6-week coaching program starting in April.<br />
</strong></span></h3>
<h3 style="text-align: center;"><strong><span style="color: #000080;">THE FUTURE IS NOW!<br />
</span></strong></h3>
<p class="MsoNormal" style="text-align: center;"><span style="color: #000080;"><span style="color: #000080;">I think this recession is a phenomena much more exciting than an economic downturn- </span></span></p>
<p class="MsoNormal" style="text-align: center;"><span style="color: #000080;"><span style="color: #000080;">It feels more like a planetary upswing, and right now we are on quite a ride! </span></span></p>
<p class="MsoNormal" style="text-align: center;"><span style="color: #000080;"><span style="color: #000080;"> It’s a collective transformation and a huge opportunity for all of us to not only live more authentically and in purpose, but to live more simply with less consumerism, less waste, and much more attention to the health and wellness of each other and the planet. </span></span></p>
<p class="MsoNormal" style="text-align: center;"><strong><span style="color: #000080;"><span style="color: #000080;">Compassion in Action. Intentional Acts of Kindness.<br />
</span></span></strong></p>
<p class="MsoNormal" style="text-align: center;"><span style="color: #000080;"><span style="color: #000080;">There is an increasing shared consciousness  that we really are all in this together. </span></span></p>
<p class="MsoNormal" style="text-align: center;"><span style="color: #000080;"><span style="color: #000080;"> By letting go of the cultural influences of “entitlement” and the illusions of what &#8220;security&#8221; is, </span></span></p>
<p class="MsoNormal" style="text-align: center;"><span style="color: #000080;"><span style="color: #000080;">we ‘re growing up! </span></span></p>
<p class="MsoNormal" style="text-align: center;"><span style="color: #000080;"><span style="color: #000080;"><strong>Would love to hear your comments- include your website.</strong><br />
</span></span></p>
<p class="MsoNormal">
<p><!--EndFragment--></p>
]]></content:encoded>
			<wfw:commentRss>http://sherylsever.com/2009/03/innovation-reinvention-the-upside-of-the-recession/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
	</channel>
</rss>
