Posts tagged ‘social media marketing’

What I love about the Recession

lavenderEarlier this year, I declared that I was not participating in this recession, particularly since I had experienced my own 5- year “karmic cleanse” starting in  2003 ( post 9-11). It’s a much longer story to be shared, so let’s BE HERE NOW.

There’s a lot I love about this recession.

In many ways, I see it bringing us all closer as we begin to recognize our interconnectedness (and how similar) we all are when it comes to  needs, purpose, wanting to make a difference and be happy!  There’s a collective global consciousness that continues to emerge as a result of the recession. We are learning to use our own “human technologies” and adapt to the changes.

1. FEAR only has as much power as we allow it.  In other words, it’s simply an illusion.  One of my beloved buddhist teachers from Spirit Rock Meditation Center, during a 10-day Vipassana Retreat, told us a story about  how he helped  his 3- year old “embrace” his fear of the dark.  He simply instructed his son to say “Hello” to the Fear, every evening when it arose. Within a week of applying this seemingly very simple advice, his son was able to recognize (name), befriend, and then move beyond the fear. This 3-year old began greeting the fear of darkness peacefully.

2. Living with uncertainty- births creativity, improvisation, flexibility, innovation- all essential qualities of a great leader and awakened entrepreneur.

3. Doing more with less- we are all adopting”green”  practices- or more accurately put-learning to live sustainably (living in a way that meets the needs of future generations)

4. Social entrepreneurship has become mainstream. See March, 2009 Ode Magazine.

5. Transparent Communication- Social Media has changed the way we do marketing. Now more than ever- authenticity , not hype , is what people are needing and seeking  The underlying message is to Be  Yourself- Everyone Else is Taken.

6. Real Dialogs- Van Jones calls this the need for human technologies- There’s an unprecedented grass roots global movement taking place- a caravan of world citizens.  Paul Hawkin, founder of Wiser Earth, first cited this movement in a keynote he gave at  Bioneers several years ago.  People are returning to their need to connect, gathering together to dialog:  in circles, in community gatherings, in living rooms, around fires, and town hall meetings-to share concerns, solutions, compassion, and their human connection- actually an anthisesis to all the wonderful social media marketing tools that keep us tied to a mobile gadget or computer.

7. Letting Go-We are learning to let go of STUFF , consumption (become citizens, rather than consumers), an illusory future, and simply be with the miracle of each moment.

I think Alan Watts says it best: “No use clinging to the rocks that are falling.”

What opportunities are you creating and what are you learning

as a result of the recession?

Innovation & Reinvention -The Upside of the Recession

An article this past weekend in the NY Times referred to a new phenomena in todays’ economy, what Mark V. Cannice, Executive Director of the entrepreneurship program at the University of San Francisco calls “Forced Entrepreneurship.”

According to the article, the motivation for these new “forced” entrepreneurs (mostly laid off GenY job seekers)  is to produce quick revenue streams, rather than millions of dollars over the long term.  Jerome S. Engel, Director for the Center for Entrepreneurship at the Berkeley Haas School of Business, most of these “forced entrepreneurs” are focusing on serving immediate needs for individuals and businesses.

“Forced Entrepreneurship” . . . maybe, or . . ?

What if this whole economic shift is yet another opportunity for us (personally and collectively) to awaken to our purpose?  What would that look that?  How would it FEEL to be living in purpose with our work while making the contributions and leaving the legacy that we so desire to offer to our communities and the world.

Is the “job” obsolete?

Imagine starting a business, not with “forced” entrepreneurship, but with deliberate intention- a choice that is in alignment with our values, priorities, gifts, and passions. What if we declared “the job is obsolete?” Plenty of other laid-off workers across the country are doing just that- burned out by a merciless job market- they are building business plans instead of sending out résumés. For these people, recession has become the mother of innovation and reinvention.

Reinvent Yourself!

Whether you are looking for a  personal career branding plan (including social media marketing tools)   or ready to lay the foundation for that long-held dream  enterprise (even part-time),

NOW IS THE TIME!

Contact me for a complimentary consultation (through April 10).

Stay tuned for my NEW!

” INNOVATION & REINVENTION

6-week coaching program starting in April.

THE FUTURE IS NOW!

I think this recession is a phenomena much more exciting than an economic downturn-

It feels more like a planetary upswing, and right now we are on quite a ride!

It’s a collective transformation and a huge opportunity for all of us to not only live more authentically and in purpose, but to live more simply with less consumerism, less waste, and much more attention to the health and wellness of each other and the planet.

Compassion in Action. Intentional Acts of Kindness.

There is an increasing shared consciousness  that we really are all in this together.

By letting go of the cultural influences of “entitlement” and the illusions of what “security” is,

we ‘re growing up!

Would love to hear your comments- include your website.