Posts tagged ‘Seth Godin’

What do YOU do for a living? Make A Change -Create a Movement

July 6, 2010, 3:01 pm

In one of my past blog posts on business models,  I cited Seth Godin and his book: Tribes- We Need You to Lead Us!

Tribes are everywhere,and thanks to the internet, we can find who and what we want to connect with:

Work tribes, community tribes, spiritual tribes ,Ukranian dancers. . .

According to Seth Godin, assembling tribes (not money and factories) can change the world.  You don’t need everyone. What you need is 1000 dedicated fans, true believers, supporters, doers, etc.  The hypnosis of mass-marketing no longer works. Leading and connecting people and ideas does.

What do “tribe” leaders have in common?

  • They challenge the status quo- who are you upsetting?
  • They are curious and build a culture- who are you connecting?
  • They commit to leading with unrelentless focus and passion

Get inspired- watch Seth Godin’s presentation from TED :

If you are feeling  a bit stuck or in transition, get our of your comfort zone, and do something! Just by taking the action (any action!) will unleash your potential, creativity, and attract others who want to get on board with you!

Find a  group or cause that is disconnected- organize and connect them. This is what you do for a living!

Start something that matters.

Start.

Do it.

We need it (and so do you!)

Not sure where to get started?  Contact me . . . 1, 2, 3,     GO!

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Category: Business coaching, Career development, Coaching, Leadership, Life Purpose, Web 2.0, paradigm shifts, small business development, team building  |  Comment

Business Model Revolution- Seth Godin

May 6, 2009, 9:25 am

How are you reinventing yourself and your business models? An upside to the recession is that more and more people are awakening to their purpose and mission and realizing that the “job” just may be obsolete. I found author of Tribes-We Need you to Lead Us , Seth Godin‘s , recent blog post practical and helpful. The business model revolution is about cooperation and collaboration, not competition.51drpze7irl_aa75_

A business model is the architecture of a business or project. It has four elements:

  1. What compelling reason exists for people to give you money? (or votes or donations)
  2. How do you acquire what you’re selling for less than it costs to sell it?
  3. What structural insulation do you have from relentless commoditization and a price war?
  4. How will strangers find out about the business and decide to become customers?

The internet 1.0 was a fascinating place because business models were in flux. Suddenly, it was possible to have costless transactions, which meant that doing something at a huge scale was very cheap. That means that #2 was really cheap, so #1 didn’t have to be very big at all.

Some people got way out of hand and decided that costs were so low, they didn’t have to worry about revenue at all. There are still some internet hotshot companies that are operating under this scenario, which means that it’s fair to say that they don’t actually have a business model.

The idea of connecting people, of building tribes, of the natural monopoly provided by online communities means that the internet is the best friend of people focusing on the third element, insulation from competition. Once you build a network, it’s extremely difficult for someone else to disrupt it.

As the internet has spread into all aspects of our culture, it is affecting business models offline as well. Your t-shirt shop or consulting firm or political campaign has a different business model than it did ten years ago, largely because viral marketing and the growth of cash-free marketing means that you can spread an idea farther and faster than ever before. It also makes it far cheaper for a competitor to enter the market (#3) putting existing players under significant pressure from newcomers.

This business model revolution is just getting started. It’s’ not too late to invent a better one.

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Category: Business coaching, Collaboration, Entrepreneurship, Web 2.0  |  1 Comment