Starting my career in the “non-profit” sector over 25 years ago, I’ve always been a huge advocate of social entrepreneurship, and an evangelist for learning and social profit leadership models. I was very encouraged to see Social Entrepreneurship Goes Mainstream as a feature article in last month’s issue of Ode Magazine.

Social entrepreneurs are change agents and pioneers for humanity who have merged their business, service and life purpose to benefit disadvantaged communities and ultimately society at large.

“Social entrepreneurs never let a crisis go to waste. These visionary leaders take this economic upheaval to be a blessing, providing a chance for business to transition from an anonymous, complex system to one that is direct and transparent.” Ode Magazine, March, 2009

I believe Social Entrepreneurship is where we all need to be focusing our business development models. It’s no longer about you  OR me, but about WE and the cooperative advantage, rather than the competitive advantage. It’s about our personal visions and our business mission serving the greater good along with sustainable practices and metrics.

“In a world where change is escalating exponentially, the only way we’ll make it is if everyone has the mindset of a social entrepreneur.”-Bill Drayton, founder of Ashoka

2009: The Year of the Awakened Entrepreneur In my  January, 2009 Leading Visions to Action e-zine, I declared 2009 the Year of the Awakened Entrepreneur and listed some criteria that I believe need to be part of the mindset of entrepreneurship in these rapidly changing times. There is more need and more opportunity than ever before for Awakened Entrepreneurs. As Joanna Macy provokes us in her book,  World as Self, World as Lover,“What will you tell your great, great grandchildren you did during the Great Turning?”

So in this period of innovation and reinvention, how can you merge your life purpose and what you stand for with a business for the greater good?

Who are your power partners within  your community and network?
Do you need support in clarifying your vision, purpose, strategy, and content marketing?
What arising needs do you see your business fulfilling?

Authenticity is the key buzz word in the world of marketing. Clean, lean, and transparent systems that are both inward facing (internal partners/staff), and external facing (clients and community) is what we all need to be aiming for and creating.

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One of the upsides of the recession is that more and more ecopreneurs and enterprises are utilizing the power of doing more with less by going “green”.

So many in fact, that it leaves those of us who were active in the “ecology movement” of the ’70′s  concerned with  “greenwashed ” marketing.

Read what British Journalist, Nick Rosen,  has to say about “What’s Wrong with Green?“. A fabulous media portal that I’ve been following is Worldchanging – a global network of independent journalists, designers and thinkers covering the world’s most intelligent solutions to today’s problems. Read the latest on Bright Green, Light Green, or Dark Green.

Are you starting a “Green” Business or “Green” Career?  Use my organizational development frame to determine how “green” your enterprise is:

1. 98% of all waste is generated outside of the home- through manufacturing, transportation, distribution. Does your strategic plan include Triple Bottom Line Metrics- measuring performance against economic, social and environmental parameters?

2. Ecological Footprint- What’s your personal and business footprint? The Global Footprint Network has developed one of the most comprehensive methodologies and guidebooks in measuring ecologicial footprint and overshoot.

3.  Collaborative Entrepreneurship: Rather than compete with other small green businesses or “ecopreneurs”- cooperate and collaborate.  What other small “green businesses” can you partner with to offer your clients more complete packages of sustainable products and  services?

4. What is the organization’s commitment to Personal Ecology? At the most fundamental level, start with The 5R’s: Respect, ReThink, Reduce, Reuse, Recycle. Have you seen The Crude Awakening?

5. Citizen Education- Today, there are a tremendous amount of resources available to awaken each and every one of us to our responsibilities of living sustainably-moving from a mindset of consumer to the mindset and actions of citizen. How transparent and educational is your marketing?

6. Green Business Certification- The San Francisco Bay, where I am based, has one of the most advanced Green Business Certification Programs in the USA. Click here for more information.

7. Read and apply Peter Senge’s, et.al.: The Necessary Revolution: How Individuals and Organizations are Working Together to Create a Sustainable World.

Sustainablilty is meeting the needs of the present without compromising the ability of future generations to meet their needs.

The future belongs to those who understand that doing more with less is compassionate, prosperous and enduring, more intelligent, and even more “competitive”. Paul Hawken

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Earlier this year, I declared that I was not participating in this recession, particularly since I had experienced my own 5- year “karmic cleanse” starting in  2003 ( post 9-11). It’s a much longer story to be shared, so let’s BE HERE NOW.

There’s a lot I love about this recession.

In many ways, I see it bringing us all closer as we begin to recognize our interconnectedness (and how similar) we all are when it comes to  needs, purpose, wanting to make a difference and be happy!  There’s a collective global consciousness that continues to emerge as a result of the recession. We are learning to use our own “human technologies” and adapt to the changes.

1. FEAR only has as much power as we allow it.  In other words, it’s simply an illusion.  One of my beloved buddhist teachers from Spirit Rock Meditation Center, during a 10-day Vipassana Retreat, told us a story about  how he helped  his 3- year old “embrace” his fear of the dark.  He simply instructed his son to say “Hello” to the Fear, every evening when it arose. Within a week of applying this seemingly very simple advice, his son was able to recognize (name), befriend, and then move beyond the fear. This 3-year old began greeting the fear of darkness peacefully.

2. Living with uncertainty- births creativity, improvisation, flexibility, innovation- all essential qualities of a great leader and awakened entrepreneur.

3. Doing more with less- we are all adopting”green”  practices- or more accurately put-learning to live sustainably (living in a way that meets the needs of future generations)

4. Social entrepreneurship has become mainstream. See March, 2009 Ode Magazine.

5. Transparent Communication- Social Media has changed the way we do marketing. Now more than ever- authenticity , not hype , is what people are needing and seeking  The underlying message is to Be  Yourself- Everyone Else is Taken.

6. Real Dialogs- Van Jones calls this the need for human technologies- There’s an unprecedented grass roots global movement taking place- a caravan of world citizens.  Paul Hawkin, founder of Wiser Earth, first cited this movement in a keynote he gave at  Bioneers several years ago.  People are returning to their need to connect, gathering together to dialog:  in circles, in community gatherings, in living rooms, around fires, and town hall meetings-to share concerns, solutions, compassion, and their human connection- actually an anthisesis to all the wonderful social media marketing tools that keep us tied to a mobile gadget or computer.

7. Letting Go-We are learning to let go of STUFF , consumption (become citizens, rather than consumers), an illusory future, and simply be with the miracle of each moment.

I think Alan Watts says it best: “No use clinging to the rocks that are falling.”

What opportunities are you creating and what are you learning

as a result of the recession?

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