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	<title>Shera R. Sever: Igniting the Spark™ &#187; marketing plan</title>
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		<title>The New Entrepreneur</title>
		<link>http://sherylsever.com/2007/01/the-new-entrepreneur/</link>
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		<pubDate>Wed, 17 Jan 2007 22:40:00 +0000</pubDate>
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				<category><![CDATA[Business coaching]]></category>
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		<category><![CDATA[William Bridges]]></category>
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		<description><![CDATA[THE NEW ENTREPRENEUR! © Sheryl R. Sever (Coach Shera) There is a profound change coursing through our cosmos, our world, and our very beings in these times. Although not under the radar of the mainstream media, change and reinvention are occurring throughout governments, corporations, small businesses, communities, families, and even in our individual daily practices. [...]]]></description>
			<content:encoded><![CDATA[<h3><span style="color: #000080;"><strong>THE NEW ENTREPRENEUR!</strong></span></h3>
<p><span style="color: #000080;"><strong><br />
</strong></span> <!--StartFragment--><span><span style="color: #000080;"><strong>©</strong></span></span><!--EndFragment--><span style="color: #000080;"><strong> Sheryl R. Sever </strong></span><span style="font-style: italic;"><span style="color: #000080;"><strong>(Coach Shera)</strong></span></span></p>
<p><span style="color: #000080;">There is a profound change coursing through our cosmos, our world, and our very beings in these times. Although not under the radar of the mainstream media, change and reinvention are occurring throughout governments, corporations, small businesses, communities, families, and even in our individual daily practices.   Business as usual is out- Innovation, collaboration, and revolutionary impact are in!</span></p>
<p style="text-align: center;"><span style="color: #000080;"><strong>THE “JOB” is OBSOLETE</strong></span></p>
<p style="text-align: left;"><span style="color: #000080;"><strong></strong><br />
Nearly 10 years ago, one of my mentors, </span><a href="http://www.williambridges.com"><span style="color: #000080;">William Bridges</span></a><span style="color: #000080;">, International Change Consultant, introduced the then, ground-breaking concept of You and Co., in his best-selling book by the same title.</span></p>
<p><span style="color: #000080;">Bridges declared that the “job” is obsolete, and that it’s essential re-position ourselves in order to function and thrive in an economy and workforce that continues to shift and depend more and more on outsourcing and consulting experts. Now in 2007, Bridge’s predictions have ripened, with an encouraging emphasis placed on non-linear leadership paradigms, community building, local economic development, and sustainability.  The US Bureau of Statistics reveals that by 2010, approximately 40% of the US population will be self-employed or small business owners.</span></p>
<p><span style="color: #000080;">I rejoiced when I heard this. My career as an organizational consultant in over a dozen industries was finally affirmed and acknowledged.  I wasn’t an oddity!  According to Tom Peters, International Management Consultant, I was a PSF (Professional Services Firm), a talented non-conformist, and interesting. I was a company.  WOW!</span></p>
<p style="text-align: center;"><span style="color: #000080;"><strong>HOW ABOUT YOU?</strong></span></p>
<p style="text-align: left;"><span style="color: #000080;">Starting one’s own business may be an attractive career choice, particularly if you are ready and willing to transform a long-held passion into income, run an extra mile (or two) and creatively package your varied resources, abilities, talents, and knowledge.  Not for the weak of heart, or for those simply longing for independence and freedom, owning a business is for those who are comfortable with the unknown and risk-taking, have done their research, and possess certain qualities that set them apart.</span></p>
<p style="text-align: center;"><strong><span style="color: #000080;">TEN QUALITIES of the NEW ENTREPRENEUR</span></strong></p>
<p><span style="color: #000080;">Are you thinking about starting your own business or taking an existing business to the next level? Are you ready to excavate a buried dream? Take a look at my Qualities of the New Entrepreneur and ask yourself if you have what it takes.</span></p>
<p><strong><span style="color: #000080;">1. Passionate and driven</span></strong><span style="color: #000080;"> to transform dreams and ideas into reality &#8211; loves what she does and knows what she stands for. Think about the energy of passion. It is a natural attractor.The New Entrepreneur inspires her customers with a passionate declaration that offers creative solutions to her customers needs.</span></p>
<p><strong><span style="color: #000080;">2. Goal Oriented</span></strong><span style="color: #000080;"> &#8211; has a short- and long-term strategic plan. The New Entrepreneur is FOCUSED (period)</span></p>
<p><strong><span style="color: #000080;"> 3. Self-Confident and Optimistic</span></strong><span style="color: #000080;"> &#8211; practices the principles of the &#8220;Law of Attraction.&#8221; Science and consciousness are merging. In the release of &#8221; (www.thesecret.tv) , we are reminded that every thought vibrates and radiates a signal, thereby attracting a matching signal back. Thoughts come from feelings. The New Entrepreneur puts her attention on &#8220;what feels good&#8221;, holding herself consistent with her intention in order to bring about the desired manifestation.</span></p>
<p><span style="color: #000080;"><span style="color: #000000;"><strong><span style="color: #000080;">4. Creates a budget with well-researched</span></strong><span style="color: #000080;"> operational costs from which she makes realistic financial projections.</span></span></span></p>
<p><strong><span style="color: #000080;"> 5. Maintains work/life balanc</span></strong><span style="color: #000080;">e and asks for support from other &#8220;experts&#8221;. The time of the lone wolf is over.</span></p>
<p><strong><span style="color: #000080;">6. Realizes the value of partnerships</span></strong><span style="color: #000080;"> and the necessity of environmental sustainability; builds these elements into her business plan.</span></p>
<p><strong><span style="color: #000080;">7. Life-long learner </span></strong><span style="color: #000080;">- thrives on change and keeps current with trends in her industry.</span></p>
<p><span style="color: #000080;"><strong>8. Approaches obstacles as opportunities</strong>.</span></p>
<p><strong><span style="color: #000080;">9. Committed to and grow</span></strong><strong><span style="color: #000080;">s</span></strong><span style="color: #000080;"> though helping others.  Knows the value by “giving-back”.</span></p>
<p><strong><span style="color: #000080;">10. Creates a business </span></strong><span style="color: #000080;">plan and develops marketing strategies with her coach.</span></p>
<p style="text-align: left;"><strong><span style="color: #000080;">YOU, INC.</span></strong></p>
<p style="text-align: left;"><span style="color: #000080;">So what’s next? Start thinking of yourself as a business, now! How will you position YOU, Inc.! (your product, service, skills, and knowledge? Whether you are looking for work or currently employed full-time, planning to start your own business, buy a franchise, or offer consulting services, your skills and talents are a product or service to be offered and received. Assess what you truly value. Translate these values into offerings. Ask yourself: How can I help?  How can I make a difference?</span></p>
<p><strong><span style="color: #000080;">NEED SOME IDEAS?</span></strong><span style="color: #000080;"><br />
There are over 80 new start-ups born each day.  79 of them are unprepared. </span><a href="http://www.entrepreneur.com/magazine/entrepreneur/index.html"><span style="color: #000080;">Entrepreneur Magazine</span></a><span style="color: #000080;"> Best Businesses to launch in 2007 include:<br />
Specialty Food Businesses (Wine, Chocolate, Organic Foods, Dessert Restaurants,) Alternative Energy and Green Products, Specialty Apparel, Senior Transition Services, Virtual Economies, Nanotechnology, Media Storage, Baby-Boomer Career Counseling and Financial Planning, Teen Party Planning (by and for teens), Kid’s Businesses and Home Parties.</span></p>
<p><span style="color: #000080;">First published </span><a href="http://www.openexchange.org"><span style="color: #000080;">OPEN EXCHANGE</span></a><span style="color: #000080;"> , January,07</span></p>
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