Shera R. Sever: Igniting the Spark™

Building communities through social networking and social PR is the new marketing.  It’s no longer about WIFM, but rather, what’s in it for WE.

In addition to being a powerful social networking tool for B2B partnerships and even B2C, Linked In is rapidly becoming the recruiters tool of choice.  Now, you can search and follow companies, and apply for positions directly on LinkedIn using your profile in place of your CV/Resume.

Would you like to expand your sphere of influence by building genuine, sustainable relationships with your LinkedIn communities?

Here are some tips for optimizing your LinkedIn account with your professional communities:

1. Defining Your Brand with Your LinkedIn Profile

Who do you want to connect with? Why?  What’s your “title”. Choose  keywords for your title that will speak to companies and colleagues you want to connect with.  What are you offering? What problems do you solve?

Take some time thinking about these questions, and create a solid summary profile. Much like a  CV , the first third of your profile is what get’s read. Be sure to have a complete profile that includes your photo, website,  endorsements, blog posts, industry related reading, and possible slide shares. And be sure to include your contact information (phone, Skype, and e-mail).

Tip: You can see how many times your profile has come up in search and how many times it has been viewed daily.  This is a great barometer for determining if your LInked-In brand is attracting the intended audience.

2. Cultivate your network

Tony Robbins often says, “Your network is your net worth.” When looking for people to connect with start with your first degree of influence.  Who do you know? Who have you worked with?   Then reach out to others in your industry and to those  that compliment or even supplement what you do.

In my case, I find connecting with other Talent Management Leaders, Sales and Marketing Directors and start-up CEO’s  mutually beneficial.  I may have the solution to a initiative the company is launching, and conversely, they may have referrals to other companies seeking my areas of expertise.

If you are a job seeker, introduce yourself to recruiters in your industry and then stay in touch. If you are a consultant or a small business owner, look for other businesses that could serve as potential partners, where you both could benefit by offering more value to your clients if you were a team.  Using LinkedIn’s advanced search you can search by geographical area, group affiliations, job title, company, industries and even education (school’s attended).

Tip: When inviting people to join your network, avoid the generic default message:  I’d like to add you to my Linked In network. Rather personalize your message with a introduction and perhaps a statement like: How can I know if someone I’m connected with is a good prospect for you?

A word on Endorsements

I love when colleagues, employees, and clients I have worked with ask me for endorsements. If someone asks you, take the time and write a thoughtful endorsement that creates a visual in the reader’s mind.  Be honest and generous with your endorsements, and be sure to ask for them.

3. Giving Back

Linked In has hundreds of discussion groups that you can join or even create. (the current limit is 50). Join these groups and engage in intelligent dialogs, by proposing thought-provoking industry questions, as well as answering questions at least several times a week. 

Approach groups with the attitude of “What can I give”, rather than “What can I get”. Offer resources as often as you can, and connect others in your network when you see a good fit.  

Again, for job seekers, recruiters will often look at how active you are in groups to determine your level of expertise, your  collaborative competencies, and your communication style. Be sure to update your status a few times a week. Often times, I update my status by  sharing a  link to a recent article from an trade magazine journal, a new trend I recently came across, or simply a motivational message of my own.
Tip: Avoid selling your services to your groups, sending brief messages with a link to your website.  Again approach all your connections as relationships that you value and want to cultivate. “What can I do for you”, while sharing what you are looking for.

4. Create Trust with consistency and accountability

Live relationships , like social community networking, requires trust to flourish, and that means showing up 100%.

Keep fresh content on your profile via your status or project updates.  Check your Linked In messages frequently.  Stay in touch with members of your group- ideally once a week. 

Share your ideas, projects, a  resource, your blog post, ask how you can help them.  I have had many telephone conversations emerge, and relationships develop as a result of my Linked In Connections.

Does this seem like a lot of work?  It isn’t, once you get into the habit. By following the tips above, you will begin to build relationships of trust in  your social networking.

How alive is your LinkedIn network?

Do you have a potent summary profile, and accurate, catchy title  that describes what problems you solve?

How many groups are you active in?

How many viewers open your profile?

How many phone or in-person conversations have resulted from  Linked-In connection?

Does your Linked In profile needs a lift? I invite you to contact me today to discuss how I can help you!

It’s the new year and according to almost everybody, not just any new year ..

it’s 2012!- the long awaited for and anticipated year of great change, transformation and awakening ! 

There is so much information from various cultural/historical, and religious perspectives about what this year is going to be.  What I believe is going to most important this year is  RESILIENCE, i.e. the ability to adapt to  change quickly and with ease, the ability to be comfortable with not-knowing, while staying clearly focused on and in integrity with your intentions. Trust is a golden word for 2012.

Yes.  . .and what about GOALS?

From a neural programming standpoint, establishing a goal is different from achieving it.

To establish goals, you use the declarative, explicit part of your brain. Achieving goals, however, means changing your behavior, which involves an entirely separate brain region. Many psychologists, coaches, and facilitators familiar with NLP know that your brain becomes accustomed to certain patterns and if you don’t retrain your brain to release some of the patterns of thought (core beliefs)  that you have, you won’t be able to  release some of the behaviors that are responsible for your results. Instead,  all you’re going to do is gather more information supporting your current situation.

Fortunately, we can retrain the brain.

Here are 5 techniques that you can start TODAY to do just that:

TECHNIQUE 1:  Start by having a clear picture in your head of the biggest, boldest, most fulfilling life that you can imagine living. IMAGINE THIS:
YOU: A healthy, vibrant, joyful abundant being living in full integrity with your deepest desires, values, and soul purpose. Positively contributing to the well-being of your friends, family, communities, and our world!
What does this look like? How do you feel? Who are your co-creators, players, and collaborators? WHERE are you?

Now, write about who you are and what you’re doing in glorious detail, because you are there!

TECHINQUE 2:  Imagine it is December 31, 2012. Imagine you are looking back over the year 2012 and reflecting on all the wonderful, successful outcomes you had. See them. Touch them. Feel them. (It is through the power of emotion that we manifest our heart’s true desires.)

Now take pen (or computer) in hand and write yourself a letter describing everything that happened in 2012.

What do you have in your life on December 31, 2012, that you are grateful for?  Maybe a new job or career; your book published and on the best seller list,  you soul partner? Or  you may have a new home, a more stable financial situation, better health, a changed lifestyle where you spend are doing the things you really want to do. Whatever it is, write it down. Be specific. For instance, if it’s increased income say how much.

Now, take a look at each item and see decide what action steps you took during the year 2012 and when you took them that produced the wonderful outcomes you are enjoying. Write those actions in your 2012 calendar, indicating when they took place.  Examples: Final draft of book and publishing plan in hands of publisher August 1, 2012. Closed escrow on new home, April 30, 2012.

Now, put the letter away, and review it only when you feel you are off track, need to re-focus and be re-inspired.

TECHINQUE 3: Build Your Vision-Create a Vision Board
To force your brain to change, you’ve got to “create a bigger vision than you’ve got right now. ” You’ve got to BLOW it OUT! Setting goals is just one strategy in helping us focus. Intention and attention are the most powerful elements of manifestation

Having a daily visual reminder assists in reprogramming your brain.  Vision Boards keep you on track and on purpose with your dreams and declarations  by adding fuel to the flame of your deepest longings and desires.  I’ve been creating vision boards now for 7 years and leading Ignite Your Vision Board workshops in my community.  By utilizing Technique 1 or 2  above, you will have laid the groundwork for finding the visuals for your vision board (from magazines, old calendars, postcards, photos). There are many ways to lay out a Vision Board, all of which I teach in  my workshop.  Waking up every morning and looking at your Vision Board retrains the brain for what is possible! 

TECHNIQUE 4: Commit to your “inner-cise” every single day of every single week, no matter what by giving attention to  Self Care with daily meditation, yoga or  prayer.

Move your beautiful body with daily aeorbics, walks, marital arts, swimming, biking  ( the sky really is the limit).  And raise your own bar with  conscious nutrition. Keep your diet  akaline  and buy local, organic produce as much as possible. Start a community garden. Work to stop  GMO’s. Help others do the same.

Technique 5: To be happy, be with Happy People who Dare to Dream Together!

I believe we are all being called upon in  2012  to allow a new dream for ourselves and the world to emerge. It’s not enough to write out a short vision or list a particular goal. In order to step into the next greatest expression of your soul’s highest desires, we must dare to dream. We must allow a dream that already exists   deep in our souls to come to the front of your conscious awareness. So  ASK, LISTEN, and RECEIVE.

Happy New Era!

Anytime we go into a situation, no matter what our external equipment/resources, we must be clear about who we are and why we are here. You disconnect from the aspect of your power, when you don’t know your history. Information is power.

Evolution is life producing and life sustaining. A system that is maladapted for survival will either die or change. For an ethical human being, money is important, but it is not the bottom line. Being a being a person of integrity, character, and values is.

As Martin Luther King stated, “If you have not yet found a cause worth dying for, you have not yet found a life worth living.”

The Occupy Movement is bigger than ” I want my job. It is, “I want my country.”  Listen to Marianne Williamson speak on why the Occupy Movement emerged.

Start a conversation today! We are here to create a life worth living. We are stewards of American Democracy.

Enough IS Enough!

Reclaiming Conversation- The Next Frontier: Transforming A Culture of Distraction to A Culture of Engagement

The internet is still in the very early days. Not that long ago, we were trying to figure out how to keep computers busy.

Now, they keep us busy.  We are the computers’ “killer apps”  We text each other at family dinners, funerals,  and while jogging or driving. We sleep with our cell phones (and not just as an alarm clock).  When we are away from our phones, we become anxious.

Mobile connectivity allows us to bail out of the “physical real” at any time. It gives us the ability to hide from each other even as we are connected to each other.

Connectivity allows us the illusion of companionship without genuine connection. We would rather text than talk. Are we losing our ability to communicate? *

I share, therefore, I AM

One of the original intents of  social networking was to introduce a new economic model- “open source”. . and an option  to “start a movement”  by  sharing information, resources, thoughts, and feelings.

Studies now show, the more time we spend on-line, the more time we keep a lot of things to ourselves. We share what’s easiest to share- we share what makes us look good .. NOT the whole human. By not admitting failures, showing flaws and vulnerabilities, we cut off opportunity for conversation and dialog.  We cut ourselves off from our basic human needs and we truncate the needs of others.  Sadly, by NOT engaging in radically honest, compassionate communication, we are losing the skill of sharing our hearts.

So how do we change this trajectory?

1. Increase your UNCONNECTIVITY time with your phone or PC.
2. RESTART CONVERSATIONS: Replace e-mail and texting with increased  in-person and phone conversations.
3. ENGAGE in GROUPS  that meet in person: Women’s  & Men’s circles, Book Clubs, Toastmasters, NVC Groups , The World Cafe, Meet-Ups, and Personal Development Seminars (like Landmark) that encourage dialog and the sharing of our human vulnerabilities.
4. Encourage your company or organization to increase offerings in  Leadership Development & Communication Training that includes:

• Active/reflective/empathic listening
• Techniques for Giving and Receiving Feedback
• Creating a culture of Trust and Engagement

Reclaim conversation

The results will be deeper personal peace and fulfillment, more sustainable and meaningful connections leading to a culture of TRUST  in your community, organization, and workplace.

* Thank you Sherry Turkle for your influence

What’s Inner Ecology?

It’s inner balance, clarity,  & motivation. It’s personal integrity. It’s an alignment of your desires and life purpose.

How’s Your Inner Ecology? Is it time for a tune-up?

Do you need a grounding chord, a compass, or a new lens?

Are you in transition? Are you ready to reinvent yourself?

Through March 31, 2011, I am offering you an opportunity to contribute to a healthier, greener economy while giving your” inner ecology” a spring cleaning by investing in any one (or all!) of my 3 coaching programs:

You, Inc. Career Coaching

Demystifying Social Media Marketing

Awakening Entrepreneurs Business Consulting

I believe that the future of America depends upon an assertive commitment to creating a environmentally sustainable, social just, and personally fulfilling presence on our planet.  Aggressive investing in Clean Energy,  Sustainable Technologies, and Green Building is essential.

As part of my personal commitment to this, I am donating 20% of my business consulting & coaching revenues from Feb. 15- March 31  to a Micro-Grant Fund supporting

Van Jones’s Green Jobs For All Initiative.

Are you ready to invest in your own inner ecology AND a greener economy?

Click here for more information on my 3, 6 , or 10 week coaching programs.

In our coaching sessions, I can promise you a potent, focused,  transformational journey with on-going support to reach extraordinary goals in your business and your personal life.

If you are a new client, I offer complimentary sessions.

You can also give the gift of coaching to a friend, colleague, or loved one, by purchasing a gift certificate .

Transform your life, change the world!

February 15- March 31: 20% of your investment is tax-deductable

and will be donated to the Green for All Micro-Grant Fund which supports 100 grant recipients across the USA

Thank you for contributing to a healthier, greener economy.

Like you, I  have  been receiving many wishes for this new year, with suggestions and encouragement for settings goals, intentions, and making resolutions for change.

As we said farewell to 2010, we may have reflected upon where we are and where we are going. .  .how satisfied we are with our lives, our relationships, our communities, the condition of our planet, and what we are committed to changing.

We also may have asked ourselves:

How well have I loved? What small part have I played in making the lives of other people better?

What were your 2010 highlights? Holding gratitude for all that has occurred in the past year allows us to move forward open and ready to receive.

And now it’s 2011

As you are conjuring your new year, ask yourself what is it that you want to create, personally and collectively? A new career or business? New daily rituals that uplift your spirit and honor your health? A new home? How can you simplify your life? And how can you contribute to the sustainability of your community and our fragile planet? How much more can you love?

Hold this vision. What are you doing? Where? Describe the environment (sounds, colors, temperature). What activities and people are involved in this vision? How do you feel at the end of the day or week?

Now, imagine it’s Dec. 31, 2011. You are sharing with a friend how magnificient 2011 has been for you, your business, your family and community. What will you say? What “miracles” did you create? Be specific, give dates.*

If it’s humanly possible, you can do it!

I believe that 2011 is the Time to get our of our Comfort Zones and take a huge LEAP. Reach out and connect with your spiritual tribe of kindred souls; those that have the same yearnings and concerns that you do. Engage in dialog. Discover the deeper purpose that unites us. It’s a year of engagement. Above all let love guide the way.

If you feel fear, experience  resistance, or a block in doing the above exercise ask yourself:  What is preventing me  from claiming my vision and playing a bigger (or new) game?

As your coach, I am here to help you move through your resistance, excavate a clear, exciting vision.

What would it be like to live in alignment with your purpose and truly experience a year unlike any other?  What would it feel like to jump out of bed every morning, ignited with passion for your life, your work , and the unique contributions you are making in the world.

Curious? .. .Ready to make that change?  Contact me to discover more.

You may have heard this true story from several years ago:

THE SITUATION
In Washington , DC , at a Metro Station, on a cold January morning in 2007, a man with a violin played six Bach pieces for about 45 minutes.  During that time, approximately 2,000 people went through the station, most of them on their way to work.

After about 3 minutes, a middle-aged man noticed that there was a musician playing.  He slowed his pace and stopped for a few seconds, and then he hurried on to meet his schedule. 

About 4 minutes later : The violinist received his first dollar.  A woman threw money in the hat and, without stopping, continued to walk.

At 6 minutes:
A young man leaned against the wall to listen to him, then looked at his watch and started to walk again.

At 10 minutes :
A 3-year old boy stopped, but his mother tugged him along hurriedly.  The kid stopped to look at the violinist again, but the mother pushed hard and the child continued to walk, turning his head the whole time.  This action was repeated by several other children, but every parent – without exception – forced their children to move on quickly.

At 45 minutes:
The musician played continuously.  Only 6 people stopped and listened for a short while.  About 20 gave money but continued to walk at their normal pace.  The man collected a total of $32.

After one hour :
He finished playing and silence took over.  No one noticed and no one applauded.  There was no recognition at all.

No one knew this, but the violinist was Joshua Bell, one of the greatest musicians in the world.  He played one of the most intricate pieces ever written, with a violin worth $3.5 million dollars.  Two days before, Joshua Bell sold-out a theater in Boston where the seats averaged $100 each to sit and listen to him play the same music.

Joshua Bell, playing incognito in the D.C. Metro Station, was organized by the Washington Post as part of a social experiment about perception, taste and people’s priorities.

How many things are you missing this holiday season, as you rush through your days to get it all done?  Just like nature in her stillness of the approaching solstice, take some time to slow down and appreciate the beauty and miracle of the moment.

Our purpose is the foundation of our life. Our mission is an expression of our purpose. Real success is to do more for the world than the world does for you.

When coaching business owners and professionals, I help my clients excavate their purpose and mission, release limiting beliefs, and develop  compelling, inspiring congruent messages that exude the value of doing business with (or hiring) them, and DELIVER on that value.

Some of the initial questions to consider in this process include:

• How clear are you on your purpose?
• What is your personal mission statement?
• What is your business mission statement?
• Who are you people and what do they come to you for?
• What is your unique promise of value?
• How clear, consistent, and constant is your message?
• How do you communicate this to your audience/potential clients?
• How well are you leveraging social networking: FaceBook, Linked-In, Twitter, and YouTube?
• Do you have a Blog and E-Zine?
• Are you writing articles, offering teleseminars, courses, or workshops?
• What systems do you have in place to make your business work for YOU?
• Who’s Got Your Back?  (Who are your Tribes, Mentors & Referral Sources).
• Who is on your Dream Team and your personal Board of Directors?

I’d love to help you have a truly abundant harvest season, personally and professionally.  Curious?  Lets talk. Please contact me  by e-mail. (Complimentary session to the first five that respond. (Offer valid through Oct. 15- new clients only)

Why do some projects falls short, while others soar to great success?  Why are some business relationships tainted with conflict, while others are smooth, fun, easy, and profitable?

According to Stephen N.B. Covey- it’s all about TRUST.

In his most recent book, The Speed of Trust, Covey builds a strong case for TRUST as the number one leadership competency in today’s organizations and positions TRUST as a key economic driver in the new economy.

When you choose to do business with someone, what do you base your decision on? Most likely it’s that gut feeling- your intuition, that says YES.  I trust this person.

Trust is about (1) credibility (who you are), (2) character (your behavior). True character is doing the right thing when no one is looking, and (3) competence: skills, knowledge, ability to produce results.

Building high trust requires:

• Talking straight
• Showing respect
• Keeping Commitments- Do What you Say!  Walk Your Talk!
• Having an open, transparent agenda (not a personal (WIIFM) what’s in it for me, agenda),
• Clear communication that clarifies goals and expectations.
• Motive and intent of care and service- this builds loyal customers, repeat clients, referrals and a motivated team!

In high trust environments, communicate is clear, processes are smooth, flexible, and fast; change is natural, results are extraordinary.

Seems pretty simple and straightforward. So why is it so difficult for some to build trust and credibility? Normally, it’s because one is not clear on their values and what they stand for, and thus out of alignment with their personal integrity.

So, how credible are you?

Here is a short assessment that you  can take on line, to determine your trust score (how you see/trust yourself)  and credibility score (how others see/trust you)

What was my trust score you may wonder?  88%.

How do I evaluate this?  (1)  Space to improve and grow, (2) make wrongs, right with sincere apologies and changed behaviors. Next step is to send this out to others to see how they see me. I’ll be doing this in the  September issue of Leading Visions to Action. I’m excited and looking forward to the dialogs this will create!

Let’s all give it a try and create more TRUST in the world!!

For more information go to:

Speed of Trust and Who Trusts You

Success Principles start with taking 100% total responsibility for everything in your life. It’s mid-year, 2010.

Take a look at the goals you set for yourself, your family, community, your business, your employees and clients at the beginning of the year. Where are you in your achievement and level of fulfillment and satisfaction?

All success starts with 100% personal responsibility and accountability.

Here is a great little exercise, that when completed, is a powerful jump start for goal refinement, redefining your direction, taking new action.

This can  be used for personal assessment,  as well as in pair and small group discussions around community building, team building, employee engagement, and more.

I
If I were to take just 10% more responsibility for my life, I would. . .(state action)
If I were to take just 10% more responsibility for my happiness,  I would. . .

If I were to take just 10% more responsibility for my health and fitness, I would. . .
If I were to take just 10% more responsibility for  the quality of my relationships, I would. . .

If I were to take just 10% more responsibility for the effectiveness of my business, I would. . .
If I were to take just 10% more responsibility for the development of my employees, I would. . .

If I were to take just 10% more responsibility for quality of life in my community, I would. . .

If I were to take just 10% more responsibility for the health of this planet, I would. . .

Just think if BP could honestly answer these questions.

Thanks to Jack Canfield for inspiring this exercise