Shera R. Sever: Igniting the Spark™

One of the upsides of the recession is that more and more ecopreneurs and enterprises are utilizing the power of doing more with less by going “green”.

So many in fact, that it leaves those of us who were active in the “ecology movement” of the ’70′s  concerned with  “greenwashed ” marketing.

Read what British Journalist, Nick Rosen,  has to say about “What’s Wrong with Green?“. A fabulous media portal that I’ve been following is Worldchanging – a global network of independent journalists, designers and thinkers covering the world’s most intelligent solutions to today’s problems. Read the latest on Bright Green, Light Green, or Dark Green.

Are you starting a “Green” Business or “Green” Career?  Use my organizational development frame to determine how “green” your enterprise is:

1. 98% of all waste is generated outside of the home- through manufacturing, transportation, distribution. Does your strategic plan include Triple Bottom Line Metrics- measuring performance against economic, social and environmental parameters?

2. Ecological Footprint- What’s your personal and business footprint? The Global Footprint Network has developed one of the most comprehensive methodologies and guidebooks in measuring ecologicial footprint and overshoot.

3.  Collaborative Entrepreneurship: Rather than compete with other small green businesses or “ecopreneurs”- cooperate and collaborate.  What other small “green businesses” can you partner with to offer your clients more complete packages of sustainable products and  services?

4. What is the organization’s commitment to Personal Ecology? At the most fundamental level, start with The 5R’s: Respect, ReThink, Reduce, Reuse, Recycle. Have you seen The Crude Awakening?

5. Citizen Education- Today, there are a tremendous amount of resources available to awaken each and every one of us to our responsibilities of living sustainably-moving from a mindset of consumer to the mindset and actions of citizen. How transparent and educational is your marketing?

6. Green Business Certification- The San Francisco Bay, where I am based, has one of the most advanced Green Business Certification Programs in the USA. Click here for more information.

7. Read and apply Peter Senge’s, et.al.: The Necessary Revolution: How Individuals and Organizations are Working Together to Create a Sustainable World.

Sustainablilty is meeting the needs of the present without compromising the ability of future generations to meet their needs.

The future belongs to those who understand that doing more with less is compassionate, prosperous and enduring, more intelligent, and even more “competitive”. Paul Hawken

Earlier this year, I declared that I was not participating in this recession, particularly since I had experienced my own 5- year “karmic cleanse” starting in  2003 ( post 9-11). It’s a much longer story to be shared, so let’s BE HERE NOW.

There’s a lot I love about this recession.

In many ways, I see it bringing us all closer as we begin to recognize our interconnectedness (and how similar) we all are when it comes to  needs, purpose, wanting to make a difference and be happy!  There’s a collective global consciousness that continues to emerge as a result of the recession. We are learning to use our own “human technologies” and adapt to the changes.

1. FEAR only has as much power as we allow it.  In other words, it’s simply an illusion.  One of my beloved buddhist teachers from Spirit Rock Meditation Center, during a 10-day Vipassana Retreat, told us a story about  how he helped  his 3- year old “embrace” his fear of the dark.  He simply instructed his son to say “Hello” to the Fear, every evening when it arose. Within a week of applying this seemingly very simple advice, his son was able to recognize (name), befriend, and then move beyond the fear. This 3-year old began greeting the fear of darkness peacefully.

2. Living with uncertainty- births creativity, improvisation, flexibility, innovation- all essential qualities of a great leader and awakened entrepreneur.

3. Doing more with less- we are all adopting”green”  practices- or more accurately put-learning to live sustainably (living in a way that meets the needs of future generations)

4. Social entrepreneurship has become mainstream. See March, 2009 Ode Magazine.

5. Transparent Communication- Social Media has changed the way we do marketing. Now more than ever- authenticity , not hype , is what people are needing and seeking  The underlying message is to Be  Yourself- Everyone Else is Taken.

6. Real Dialogs- Van Jones calls this the need for human technologies- There’s an unprecedented grass roots global movement taking place- a caravan of world citizens.  Paul Hawkin, founder of Wiser Earth, first cited this movement in a keynote he gave at  Bioneers several years ago.  People are returning to their need to connect, gathering together to dialog:  in circles, in community gatherings, in living rooms, around fires, and town hall meetings-to share concerns, solutions, compassion, and their human connection- actually an anthisesis to all the wonderful social media marketing tools that keep us tied to a mobile gadget or computer.

7. Letting Go-We are learning to let go of STUFF , consumption (become citizens, rather than consumers), an illusory future, and simply be with the miracle of each moment.

I think Alan Watts says it best: “No use clinging to the rocks that are falling.”

What opportunities are you creating and what are you learning

as a result of the recession?

An article this past weekend in the NY Times referred to a new phenomena in todays’ economy, what Mark V. Cannice, Executive Director of the entrepreneurship program at the University of San Francisco calls “Forced Entrepreneurship.”

According to the article, the motivation for these new “forced” entrepreneurs (mostly laid off GenY job seekers)  is to produce quick revenue streams, rather than millions of dollars over the long term.  Jerome S. Engel, Director for the Center for Entrepreneurship at the Berkeley Haas School of Business, most of these “forced entrepreneurs” are focusing on serving immediate needs for individuals and businesses.

“Forced Entrepreneurship” . . . maybe, or . . ?

What if this whole economic shift is yet another opportunity for us (personally and collectively) to awaken to our purpose?  What would that look that?  How would it FEEL to be living in purpose with our work while making the contributions and leaving the legacy that we so desire to offer to our communities and the world.

Is the “job” obsolete?

Imagine starting a business, not with “forced” entrepreneurship, but with deliberate intention- a choice that is in alignment with our values, priorities, gifts, and passions. What if we declared “the job is obsolete?” Plenty of other laid-off workers across the country are doing just that- burned out by a merciless job market- they are building business plans instead of sending out résumés. For these people, recession has become the mother of innovation and reinvention.

Reinvent Yourself!

Whether you are looking for a  personal career branding plan (including social media marketing tools)   or ready to lay the foundation for that long-held dream  enterprise (even part-time),

NOW IS THE TIME!

Contact me for a complimentary consultation (through April 10).

Stay tuned for my NEW!

” INNOVATION & REINVENTION“

6-week coaching program starting in April.

THE FUTURE IS NOW!

I think this recession is a phenomena much more exciting than an economic downturn-

It feels more like a planetary upswing, and right now we are on quite a ride!

It’s a collective transformation and a huge opportunity for all of us to not only live more authentically and in purpose, but to live more simply with less consumerism, less waste, and much more attention to the health and wellness of each other and the planet.

Compassion in Action. Intentional Acts of Kindness.

There is an increasing shared consciousness  that we really are all in this together.

By letting go of the cultural influences of “entitlement” and the illusions of what “security” is,

we ‘re growing up!

Would love to hear your comments- include your website.

We now have the opportunity to live

the most meaningful lives

any generation of humankind has ever lived!

Have you read Lynne Twist’s Soul of Money? If not, get a copy of it now, and share it! Lynne Twist is a global activist and a master fundraiser, raising more than $150 million in individual contributions for charitable causes including the Hunger Project.

She is the author of The Soul of Money,  (an absolute must read!) and co-founder of the Pachamama Alliance .

Listen to her insights on the times. CLICK HERE TO SEE VIDEO

In the past few weeks, probably like you,  I have received hundreds of messages inviting  me to participate in workshops, teleseminars, meetings and groups for setting intentions this new year.

THE AWAKENED ENTREPRENEUR™

These invitations inspired me to create an overarching  theme for the year by declaring this to be “The Year of the Awakened Entrepreneur™.  An Awakened Entrepreneur understands that it’s not just about YOU OR ME any longer. We have entered a whole new game of interdependence and collaboration.  Vision is the Soul of our Business, and Committed Action, the fuel.

Read more. 

Last week, along with approximately 20 others,  I started my vision board for 2009- with images of actions I commit to this year. I’m sharing just a few of these commitments here:

FOSTER a CULTURE of TRUE COLLABORATION

In December, I attended the year end San Francisco Women in Consulting meeting. Of the 70 or 80 women business owners in attendance, I discovered that many were offering similar or complimentary services and targeting similar audiences.

Many attendees was asking for leads or referrals to clients, yet I wanted to hear more about what their clients wanted and needed. I was looking for introductions that answered these key questions:

What do I do best? Who am I serving?  

What do they need?  How can my business fulfill that need?

I thought, “Wouldn ‘t it be wonderful if we could combine our expertise and offerings with  authentic and transparent collaborative models?”  

Successful non-profits have been doing this for years, building coalitions and networks that share resources, expertise, and human capital. Peter Senge teaches very sophisticated decentralized, collaborative models with his systems approach in the private sector. And LOHAS just published their 2009 business trends. Coalitions and affiliations are in the Top 10.

How much more could our clients benefit if WE-small businesses and consultants- created more collaborative “One-Stop Shops”, that serve our clients’ needs in all areas: Strategic Planning, Marketing & Social Media, Human Capital & Leadership Development, Technology, Legal, and Financial?

GET THE RIGHT PEOPLE on THE BUS

We have a new leader. He can’t do it alone. With the right people on the bus, small steps lead to big change and transformative results. This year I am personally committed to staying very awake and alert with each step, and thereby expanding “OUR” fields of influence.

As collaborators, having the “right” people as “power partners ” is crucial. One of my mentors, Jim Collins, author of Good to Great,  makes some interesting distinctions between “Effective” and “Great” Leadership. Great leaders, he claims, first hold a vision and attract the right executive team , BEFORE executing a strategic plan. “Effective” Leaders  create their strategic plan and then search for the implementers, which, according to Collins, can result in a lot of silo structures and organizational fragmentation.  

Stephen Covey, in his newest publication,  The Leader In Me, has taken leadership even further, by introducing personal and collaborative leadership models and practices to youth and future generations.

INCREASE value-based SOCIAL MEDIA MARKETING

with Relationships, Learning, and Resource Sharing

In some of my free time in past 11 months, I’ve been immersed in studying WEB 2.0 business, marketing, and collaborative learning trends, teaching myself new skills, testing collaborative technology tools, and asking for help, which I still need a lot of!  It’s been a very motivating learning curve, and I am loving it!

I took my website down about five months ago, and replaced it with this WordPress site. The template still needs  more visual customization and a banner (any wordpress geeks reading this?);   I love the collaboration inherent in WordPress.  Now, my readers (You!) can respond transparently, with added information, insights, resources, and links.  I sincerely welcome your participation.  I invite and encourage you to subscribe to my blYou can leave a comment on any post, and share them with others.  

COMMIT to EXPANSION

with new publications, course offerings, and media

With conversations birthing and potential collaborations brewing, stayed tuned for an upcoming “Awakened Entrepreneur™” course series delivered in multi-formats, aiong with on-going group coaching. To join the development conversations, and participation, I invite you stay connected via this site, Facebook and Twitter. 

Let’s invest in our “inner economies”. Take a break from the news,  and come play with me.

It’s a new world, and We are creating it!

This past week has been a wonderful reminder of how good it feels to GIVE, and even more so, to do it, anonymously.

One of the communities that I am part of hosts an annual gathering on Dec. 24 in Sonoma County, CA. In addition to healthy, organic food and chocolate, we participate in a sustainable gift exchange.  No purchases, no additional consumption,  but rather, an offering of a treasure that you no longer use/need. During the “dancing” exchange, we keep passing from hand to hand these wrapped anonymous gifts, until the music finally stops.  It always turns out that each one of us receives the absolute perfect gift!

Here in my neighborhood, I love setting boxes of used “treasures” and clothes out for passerbys to take home. There is a Chinese woman who visits my “boxes” regularly. She also helps herself to the recycling bin before the weekly city pick up, and receives a few cents for each glass container that she recovers from the bin.

Last week, I saw her walking by with her shopping cart. She stopped, pointing to her feet. “Shoes good”, she said with a big smile.  I was delighted to see my pair of black clogs fitting her feet perfectly.

I am a big believer in tithing, and set aside 10% of my annual income to donate to such organizations as Global Exchange, Spirit Rock, Bay Area NVC, IONS, Seva Foundation, and CEO Women among others. 

TITHING

Do you tithe?  For more information on tithing and prosperity, read Catherine Ponder’s works, starting with The Dynamic Laws of Prosperity.  Catherine did not market and sell “The Secret.” Rather, she shared her simple formula starting back in 1958 to groups of business leaders, helping them go from recession to abundance!

 SHARE YOUR ABUNDANCE

In this time of reviewing, reflecting, assessing, and goal setting, take stock of all you have to be grateful for. To whom can you give anonymously?  What can you let go of (behaviors, beliefs, or actual “things” ) to bring in the new?  Share your abundance.  This is the SECRET!

 “Even after all this time,

The Sun never says to the Earth,

You owe me.

Look what happens to a love like that. . .

It lights up the whole sky.”

Hafiz

Have you read Lynne Twist’s Soul of Money?  If not, get a copy of it now, and share it!

Lynne is a global activist and a master fundraiser, raising more than $150 million in individual contributions for charitable causes including the Hunger Project.  She is one of the founding members of the Pachamama Alliance and now a facilitator of the Awakening the Dream Symposium. 

At last week’s Pachamama Alliance annual luncheon, Lynne reminded 1300 guests that:

“Money is like water. . it is a conduit.”

In these times when everyone seems to be in fear over money, she encourages us to move your money towards that which you LOVE. She reminds us that fear is not the opposite of love, it is the absence of love.  And that it is crisis that propels the most positive and far-reaching transformation.

For more inspiration, view Lynne Twist’s, presentation to Awakening the Dreamer Global Facilitators

Last night, I had the opportunity to hear one of my earlier mentors, CJ Hayden ,speak as part of the monthly meeting at Spirit and Work Resource Center in Berkeley, CA. CJ, a principle at Wings Business Coaching, was a wonderful role model for me when I started Resumes That Work™ back in 1995.

Now the author of two books, CJ has found her true calling as a coach for social entrepreneurs- a calling that resonates with the core of my being as well.

In her presentation, she highlighted a very important distinction between a socially responsible business and a social entrepreneur. Social entrepreneurs are first and foremost Change Agents. Their reason for being is to lead SOCIAL CHANGE with an entrepreneurial approach. They are not merely socially conscious business owners with a desire to reduce their environmental footprint.

One of my long term clients, CEO Women in Oakland, CA is a perfect example of social entrepreneurship. Executive Director, Farhana Huq has received multiple awards and micro loans with the “Start Your Own Business” training for immigrant and refugee women.

So how do Social Entrepreneurs fund their ventures and earn a living?

• Micro-enterprise loans (Muhammad Yunus and Grameen Bank)
• Non-profit organizations with earned income- (Delancy Street in San Francisco)
• Teaching, writing, speaking engagements that fund their ventures
• Grants, fellowships, or awards
• Through another business that runs the social venture (examples: Paul Newman’s Own Foundation or Steven Van Yoder and the GIVE Foundation )
• Selling products and services from the social venture itself: (example: Lila Igram and Palestine Children’s Welfare Fund)
• Through a working spouse or parent (wow!- any extra spouses or parents out there to support my vision and venture?)

“Vision without action is a dream. Action without vision is simply passing the time. Action with Vision is making a positive difference.” ~ Joel Barker

Conscious Capitalism is what we’re talking about, and I am committed to leading social entrpreneurs’ visions to action.

In my last  Leading Visions to Action e-zine, I cited mind-mapping as an excellent tool for leaders and business developers that want to incorporate more right-brain activity into their overarching strategies.

Last night as part of the Web 2.0 Expo, I met an extraordinary designer and visionary who has incorporated mind-mapping into his international social network for small businesses. BootB, as CEO Pier Ludovico Bancale enthusiastically explains, is the “pitch” engine that brings brands and creatives together all across the planet. Check it out and share your genius and solutions.
Web 2.0 presentations. . .Click here

We cannot have peace on the Earth, unless we also have peace with the Earth.
-Julia Butterfly Hill

Earth Day is near and dear to my heart, as I have been involved with sustainability since the early ’70′s working at one of the first recycling centers in the USA in a small community in the Midwest.

Our recycling center was part of a fund raising project, that enabled nearly 70 youth to travel and perform throughout western Europe as part of an international symphonic music festival. Having passing a very stringent audition, I fortunately, was able to participate as one of the youngest performers in the group. (And thus began my travel lust- another story. . .)

Fast forward to 1995, as an educator and content producer, I became involved with a regional committee here in the Bay Area that was drafting content for the Earth Charter. Since then, the Earth Charter has been translated into over 30 languages, is used in school and university curricula, and has been adopted by hundreds of cities internationally, as their “constitution”.

I joined the Pachamama Alliance several years ago, and enrolled in the Awakening the Dreamer, Changing the Dream Facilitator Training. The ATD symposium is an absolute must for anyone who is truly committed to creating an environmentally sustainable, socially just, and spiritually uplifting presence on this planet. That same year (2006) I was the Managing Editor for the Sustainable World Sourcebook, now used as one of the many rich resources for personal ecology education and building sustainable communities. You can download a pdf here.

Paul Hawken has also been a source of inspiration and fuel for my commitment to sustainability education in the community and in the workplace. Visit WiserEarth and join this social network.

 There are so many actions we can take to honor and heal our Earth. Doing more with less is compassionate, prosperous and intelligent (even competitive).

One can make a difference.

Respect, Rethink, Reduce, Reuse and Recycle.