Shera R. Sever: Igniting the Spark™

What’s Inner Ecology?

It’s inner balance, clarity,  & motivation. It’s personal integrity. It’s an alignment of your desires and life purpose.

How’s Your Inner Ecology? Is it time for a tune-up?

Do you need a grounding chord, a compass, or a new lens?

Are you in transition? Are you ready to reinvent yourself?

Through March 31, 2011, I am offering you an opportunity to contribute to a healthier, greener economy while giving your” inner ecology” a spring cleaning by investing in any one (or all!) of my 3 coaching programs:

You, Inc. Career Coaching

Demystifying Social Media Marketing

Awakening Entrepreneurs Business Consulting

I believe that the future of America depends upon an assertive commitment to creating a environmentally sustainable, social just, and personally fulfilling presence on our planet.  Aggressive investing in Clean Energy,  Sustainable Technologies, and Green Building is essential.

As part of my personal commitment to this, I am donating 20% of my business consulting & coaching revenues from Feb. 15- March 31  to a Micro-Grant Fund supporting

Van Jones’s Green Jobs For All Initiative.

Are you ready to invest in your own inner ecology AND a greener economy?

Click here for more information on my 3, 6 , or 10 week coaching programs.

In our coaching sessions, I can promise you a potent, focused,  transformational journey with on-going support to reach extraordinary goals in your business and your personal life.

If you are a new client, I offer complimentary sessions.

You can also give the gift of coaching to a friend, colleague, or loved one, by purchasing a gift certificate .

Transform your life, change the world!

February 15- March 31: 20% of your investment is tax-deductable

and will be donated to the Green for All Micro-Grant Fund which supports 100 grant recipients across the USA

Thank you for contributing to a healthier, greener economy.

Our purpose is the foundation of our life. Our mission is an expression of our purpose. Real success is to do more for the world than the world does for you.

When coaching business owners and professionals, I help my clients excavate their purpose and mission, release limiting beliefs, and develop  compelling, inspiring congruent messages that exude the value of doing business with (or hiring) them, and DELIVER on that value.

Some of the initial questions to consider in this process include:

• How clear are you on your purpose?
• What is your personal mission statement?
• What is your business mission statement?
• Who are you people and what do they come to you for?
• What is your unique promise of value?
• How clear, consistent, and constant is your message?
• How do you communicate this to your audience/potential clients?
• How well are you leveraging social networking: FaceBook, Linked-In, Twitter, and YouTube?
• Do you have a Blog and E-Zine?
• Are you writing articles, offering teleseminars, courses, or workshops?
• What systems do you have in place to make your business work for YOU?
• Who’s Got Your Back?  (Who are your Tribes, Mentors & Referral Sources).
• Who is on your Dream Team and your personal Board of Directors?

I’d love to help you have a truly abundant harvest season, personally and professionally.  Curious?  Lets talk. Please contact me  by e-mail. (Complimentary session to the first five that respond. (Offer valid through Oct. 15- new clients only)

Why do some projects falls short, while others soar to great success?  Why are some business relationships tainted with conflict, while others are smooth, fun, easy, and profitable?

According to Stephen N.B. Covey- it’s all about TRUST.

In his most recent book, The Speed of Trust, Covey builds a strong case for TRUST as the number one leadership competency in today’s organizations and positions TRUST as a key economic driver in the new economy.

When you choose to do business with someone, what do you base your decision on? Most likely it’s that gut feeling- your intuition, that says YES.  I trust this person.

Trust is about (1) credibility (who you are), (2) character (your behavior). True character is doing the right thing when no one is looking, and (3) competence: skills, knowledge, ability to produce results.

Building high trust requires:

• Talking straight
• Showing respect
• Keeping Commitments- Do What you Say!  Walk Your Talk!
• Having an open, transparent agenda (not a personal (WIIFM) what’s in it for me, agenda),
• Clear communication that clarifies goals and expectations.
• Motive and intent of care and service- this builds loyal customers, repeat clients, referrals and a motivated team!

In high trust environments, communicate is clear, processes are smooth, flexible, and fast; change is natural, results are extraordinary.

Seems pretty simple and straightforward. So why is it so difficult for some to build trust and credibility? Normally, it’s because one is not clear on their values and what they stand for, and thus out of alignment with their personal integrity.

So, how credible are you?

Here is a short assessment that you  can take on line, to determine your trust score (how you see/trust yourself)  and credibility score (how others see/trust you)

What was my trust score you may wonder?  88%.

How do I evaluate this?  (1)  Space to improve and grow, (2) make wrongs, right with sincere apologies and changed behaviors. Next step is to send this out to others to see how they see me. I’ll be doing this in the  September issue of Leading Visions to Action. I’m excited and looking forward to the dialogs this will create!

Let’s all give it a try and create more TRUST in the world!!

For more information go to:

Speed of Trust and Who Trusts You

Anything that is of value in life only multiplies when it is given”- Deepak Chopra

Earlier this spring, I accepted an invitation to attend PJ Van Hulle’s Prosperity Summit. It was just what I needed- an investment in myself and learning alongside 300+ motivated and committed entrepreneurs.

One of the many treasures from the summit that I left with was a deeper understanding of the concept and practice of offering VALUE. Another was focusing on asking “How can I help YOU?” in conversations with other business owners and leaders.

It’s true that most people and companies prefer to do business with people they know and have a trusted relationship with. But relationship-driven business is NOT enough. Your business needs to be “value driven”. Having clients clearly perceive the value they’re getting from working with you is imperative.

So how DO YOU communicate VALUE to your clients?

1. Make your clients’ needs more important than yours. How often have you encountered someone who is SELLING you the features or services of their business without taking a moment to ask:

Who are you? What do you need? How can I help? If you weave these three beginning “value-driven” questions, into your conversations, you will surely create a connection and evoke curiosity with an invitation to  “tell me more.”

2. Put your attention on your client’s satisfaction and fulfillment. Go beyond what you promised by exceeding expectations. Business Coach, Venture Capitalist, Bill Walsh says “Provide your client with 10 times the value of the product or service that she/he has paid for.” This IS value, and the result will most assuredly be repeat business and referrals.

3. Creating value, creates capital. What will your time, experience and resources bring to your client? This is the beginning of developing your VALUE statement. What is the value you put on your time, experience and resources?

4. Remember: Selling is Service- Take the time to find out what your clients’ needs are rather than forcing your agenda upon them. Selling comes from honesty, integrity, compassion, confidence, and the sincere desire to serve. Make the experience of doing business with you a privilege and pleasurable experience. And make it easy for your clients to refer you to others.

5. Be an expert and coach to your clients. In my many years as a presenter, trainer, and facilitator, I learned that one of best ways to provide value is through “consultative sales”- educating, coaching and consulting clients. Becoming your clients’ trusted expert and possibly even mentor, will ensure a sustainable relationship built on trust, service and value!

Where do your gifts, passions, and purpose intersect?

Dave Pollard calls this the “Sweet Spot” of Entrepreneurship.

Entrepreneurship need not be stressful, risky, expensive, lonely, exhausting or require great skills, ideas or self-confidence.  Right now, when the economy is falling apart, is the best possible time to start your own enterprise, and doing so could propel you into work that’s more responsible, sustainable and joyful than what you’re doing now.  Dave Pollard calls those who recognize this “Natural Entrepreneurs”.  I call them “Awakened Entrepreneurs.” It’s the same.

Read what these entrepreneurs do differently to thrive regardless of  economic swings.

What’s your big dream?  Now is the time to put it into action. Contact me.  I’d love to help you build your own inner economy.

Earlier this year, I declared that I was not participating in this recession, particularly since I had experienced my own 5- year “karmic cleanse” starting in  2003 ( post 9-11). It’s a much longer story to be shared, so let’s BE HERE NOW.

There’s a lot I love about this recession.

In many ways, I see it bringing us all closer as we begin to recognize our interconnectedness (and how similar) we all are when it comes to  needs, purpose, wanting to make a difference and be happy!  There’s a collective global consciousness that continues to emerge as a result of the recession. We are learning to use our own “human technologies” and adapt to the changes.

1. FEAR only has as much power as we allow it.  In other words, it’s simply an illusion.  One of my beloved buddhist teachers from Spirit Rock Meditation Center, during a 10-day Vipassana Retreat, told us a story about  how he helped  his 3- year old “embrace” his fear of the dark.  He simply instructed his son to say “Hello” to the Fear, every evening when it arose. Within a week of applying this seemingly very simple advice, his son was able to recognize (name), befriend, and then move beyond the fear. This 3-year old began greeting the fear of darkness peacefully.

2. Living with uncertainty- births creativity, improvisation, flexibility, innovation- all essential qualities of a great leader and awakened entrepreneur.

3. Doing more with less- we are all adopting”green”  practices- or more accurately put-learning to live sustainably (living in a way that meets the needs of future generations)

4. Social entrepreneurship has become mainstream. See March, 2009 Ode Magazine.

5. Transparent Communication- Social Media has changed the way we do marketing. Now more than ever- authenticity , not hype , is what people are needing and seeking  The underlying message is to Be  Yourself- Everyone Else is Taken.

6. Real Dialogs- Van Jones calls this the need for human technologies- There’s an unprecedented grass roots global movement taking place- a caravan of world citizens.  Paul Hawkin, founder of Wiser Earth, first cited this movement in a keynote he gave at  Bioneers several years ago.  People are returning to their need to connect, gathering together to dialog:  in circles, in community gatherings, in living rooms, around fires, and town hall meetings-to share concerns, solutions, compassion, and their human connection- actually an anthisesis to all the wonderful social media marketing tools that keep us tied to a mobile gadget or computer.

7. Letting Go-We are learning to let go of STUFF , consumption (become citizens, rather than consumers), an illusory future, and simply be with the miracle of each moment.

I think Alan Watts says it best: “No use clinging to the rocks that are falling.”

What opportunities are you creating and what are you learning

as a result of the recession?

An article this past weekend in the NY Times referred to a new phenomena in todays’ economy, what Mark V. Cannice, Executive Director of the entrepreneurship program at the University of San Francisco calls “Forced Entrepreneurship.”

According to the article, the motivation for these new “forced” entrepreneurs (mostly laid off GenY job seekers)  is to produce quick revenue streams, rather than millions of dollars over the long term.  Jerome S. Engel, Director for the Center for Entrepreneurship at the Berkeley Haas School of Business, most of these “forced entrepreneurs” are focusing on serving immediate needs for individuals and businesses.

“Forced Entrepreneurship” . . . maybe, or . . ?

What if this whole economic shift is yet another opportunity for us (personally and collectively) to awaken to our purpose?  What would that look that?  How would it FEEL to be living in purpose with our work while making the contributions and leaving the legacy that we so desire to offer to our communities and the world.

Is the “job” obsolete?

Imagine starting a business, not with “forced” entrepreneurship, but with deliberate intention- a choice that is in alignment with our values, priorities, gifts, and passions. What if we declared “the job is obsolete?” Plenty of other laid-off workers across the country are doing just that- burned out by a merciless job market- they are building business plans instead of sending out résumés. For these people, recession has become the mother of innovation and reinvention.

Reinvent Yourself!

Whether you are looking for a  personal career branding plan (including social media marketing tools)   or ready to lay the foundation for that long-held dream  enterprise (even part-time),

NOW IS THE TIME!

Contact me for a complimentary consultation (through April 10).

Stay tuned for my NEW!

” INNOVATION & REINVENTION“

6-week coaching program starting in April.

THE FUTURE IS NOW!

I think this recession is a phenomena much more exciting than an economic downturn-

It feels more like a planetary upswing, and right now we are on quite a ride!

It’s a collective transformation and a huge opportunity for all of us to not only live more authentically and in purpose, but to live more simply with less consumerism, less waste, and much more attention to the health and wellness of each other and the planet.

Compassion in Action. Intentional Acts of Kindness.

There is an increasing shared consciousness  that we really are all in this together.

By letting go of the cultural influences of “entitlement” and the illusions of what “security” is,

we ‘re growing up!

Would love to hear your comments- include your website.

In the past few weeks, probably like you,  I have received hundreds of messages inviting  me to participate in workshops, teleseminars, meetings and groups for setting intentions this new year.

THE AWAKENED ENTREPRENEUR™

These invitations inspired me to create an overarching  theme for the year by declaring this to be “The Year of the Awakened Entrepreneur™.  An Awakened Entrepreneur understands that it’s not just about YOU OR ME any longer. We have entered a whole new game of interdependence and collaboration.  Vision is the Soul of our Business, and Committed Action, the fuel.

Read more. 

Last week, along with approximately 20 others,  I started my vision board for 2009- with images of actions I commit to this year. I’m sharing just a few of these commitments here:

FOSTER a CULTURE of TRUE COLLABORATION

In December, I attended the year end San Francisco Women in Consulting meeting. Of the 70 or 80 women business owners in attendance, I discovered that many were offering similar or complimentary services and targeting similar audiences.

Many attendees was asking for leads or referrals to clients, yet I wanted to hear more about what their clients wanted and needed. I was looking for introductions that answered these key questions:

What do I do best? Who am I serving?  

What do they need?  How can my business fulfill that need?

I thought, “Wouldn ‘t it be wonderful if we could combine our expertise and offerings with  authentic and transparent collaborative models?”  

Successful non-profits have been doing this for years, building coalitions and networks that share resources, expertise, and human capital. Peter Senge teaches very sophisticated decentralized, collaborative models with his systems approach in the private sector. And LOHAS just published their 2009 business trends. Coalitions and affiliations are in the Top 10.

How much more could our clients benefit if WE-small businesses and consultants- created more collaborative “One-Stop Shops”, that serve our clients’ needs in all areas: Strategic Planning, Marketing & Social Media, Human Capital & Leadership Development, Technology, Legal, and Financial?

GET THE RIGHT PEOPLE on THE BUS

We have a new leader. He can’t do it alone. With the right people on the bus, small steps lead to big change and transformative results. This year I am personally committed to staying very awake and alert with each step, and thereby expanding “OUR” fields of influence.

As collaborators, having the “right” people as “power partners ” is crucial. One of my mentors, Jim Collins, author of Good to Great,  makes some interesting distinctions between “Effective” and “Great” Leadership. Great leaders, he claims, first hold a vision and attract the right executive team , BEFORE executing a strategic plan. “Effective” Leaders  create their strategic plan and then search for the implementers, which, according to Collins, can result in a lot of silo structures and organizational fragmentation.  

Stephen Covey, in his newest publication,  The Leader In Me, has taken leadership even further, by introducing personal and collaborative leadership models and practices to youth and future generations.

INCREASE value-based SOCIAL MEDIA MARKETING

with Relationships, Learning, and Resource Sharing

In some of my free time in past 11 months, I’ve been immersed in studying WEB 2.0 business, marketing, and collaborative learning trends, teaching myself new skills, testing collaborative technology tools, and asking for help, which I still need a lot of!  It’s been a very motivating learning curve, and I am loving it!

I took my website down about five months ago, and replaced it with this WordPress site. The template still needs  more visual customization and a banner (any wordpress geeks reading this?);   I love the collaboration inherent in WordPress.  Now, my readers (You!) can respond transparently, with added information, insights, resources, and links.  I sincerely welcome your participation.  I invite and encourage you to subscribe to my blYou can leave a comment on any post, and share them with others.  

COMMIT to EXPANSION

with new publications, course offerings, and media

With conversations birthing and potential collaborations brewing, stayed tuned for an upcoming “Awakened Entrepreneur™” course series delivered in multi-formats, aiong with on-going group coaching. To join the development conversations, and participation, I invite you stay connected via this site, Facebook and Twitter. 

Let’s invest in our “inner economies”. Take a break from the news,  and come play with me.

It’s a new world, and We are creating it!

Commit and Do It!

Action is the anecdote to despair- Joan Baez

In the past few days, I’ve been reading hundreds of posts, messages with warm new year ‘s wishes along with workshop and seminar offerings focused on intentions, resolutions, manifesting miracles, etc. etc. for the New Year.

Yet, how many of us have spent our months or even years with good intentions– intentions to change this or that and find that year after year, like good green citizens, that we keep recycling these intentions?

I am all for intentions-they are the first step for change or transforming any behavior. However, it’s the intentions  that are held with desire, clearly communicated and acted upon, that actually BECOME change or achievements. One of my mentors, Tony Robbins is famous for his “Take Massive Action” mantra.

This year’s theme for me is a COMMITMENT to ACTION!

I have found that actively practicing the following  helps me stay in integrity with myself, others, and my commitments:

• I take responsibility for everything in my life- I let go of being a victim
• I practice the Gratitude Scan ™    (see previous post)
• I engage in on-going Forgiveness- releasing old resentments opens the door to massive flow, new energy, and manifestation.   Forgiveness releases the prisoner- YOU- to Freedom in it’s ultimate form of unconditional love.
• I ask myself daily:  “What made me happy today?”- not Who, but What?  What action did I commit to today that brought me happiness? How do I feel as a result?
• I transform my “To-Do” lists into “To Be ” lists.  What will I become as a result of taking action and achieving my goals?

So who is on your team?

Intentions are only as good as the determination (commitment) to DO IT! Staying committed is an on-going process-and we can’t do it alone.  Fortify your partnerships and strengthen your participation with  like-minded communities, who will support your intentions and hold you accountable for  taking ACTION towards the changes we want this  year.

Let’s make 2009 the year we actually  BECOME our dreams and the changes we wish to see.

What we focus on expands. 

Are you going to let this recession determine your fate? 

CABAN by artist Ruby Lee

Now is not the time to retreat, recoil or recede. It’s time to move forward with more confidence and certainty than ever with 100% participation! – John Asaraf

Focus on the  possibilities, opportunties,  what’ s needed.  How can you  as an awakened entrepreneur build your product, brand and services to truly serve others in this time?

My former client of 3 years, McGraw-Hill Publishers, recently released a market study and found that companies that maintained (or increased) their marketing throughout the 1981-82 recession saw an average sales growth of 275 percent through 1987.  But those companies who cut their marketing saw meager sales growth of 19 percent over the next five years.

The truth is, this might be the best time in 70 years to build a really great business. According to other marketing gurus, this is what happens in recessionary times:

The people who maintain their focus and take the right actions, in the right order, come out way ahead. 

And this is where I come in.  Are you a small business owner frozen in fear? Are the phrases “economic crisis or “financial crisis” part of your daily mantra? Or are you the warrior ready to lead the way with a clear vision, strategic action plan, and the right power partners in place?

My gift to you

Contact me  before Dec. 22 for a complimentary consultation where we will look at your strategy for 2009. This is my gift to you along with  a daily e-mail reminder through Jan 1, 2009 of steps you need to take to make 2009 a vibrant year for you, your business and your clients.