Shera R. Sever: Igniting the Spark™

Building communities through social networking and social PR is the new marketing.  It’s no longer about WIFM, but rather, what’s in it for WE.

In addition to being a powerful social networking tool for B2B partnerships and even B2C, Linked In is rapidly becoming the recruiters tool of choice.  Now, you can search and follow companies, and apply for positions directly on LinkedIn using your profile in place of your CV/Resume.

Would you like to expand your sphere of influence by building genuine, sustainable relationships with your LinkedIn communities?

Here are some tips for optimizing your LinkedIn account with your professional communities:

1. Defining Your Brand with Your LinkedIn Profile

Who do you want to connect with? Why?  What’s your “title”. Choose  keywords for your title that will speak to companies and colleagues you want to connect with.  What are you offering? What problems do you solve?

Take some time thinking about these questions, and create a solid summary profile. Much like a  CV , the first third of your profile is what get’s read. Be sure to have a complete profile that includes your photo, website,  endorsements, blog posts, industry related reading, and possible slide shares. And be sure to include your contact information (phone, Skype, and e-mail).

Tip: You can see how many times your profile has come up in search and how many times it has been viewed daily.  This is a great barometer for determining if your LInked-In brand is attracting the intended audience.

2. Cultivate your network

Tony Robbins often says, “Your network is your net worth.” When looking for people to connect with start with your first degree of influence.  Who do you know? Who have you worked with?   Then reach out to others in your industry and to those  that compliment or even supplement what you do.

In my case, I find connecting with other Talent Management Leaders, Sales and Marketing Directors and start-up CEO’s  mutually beneficial.  I may have the solution to a initiative the company is launching, and conversely, they may have referrals to other companies seeking my areas of expertise.

If you are a job seeker, introduce yourself to recruiters in your industry and then stay in touch. If you are a consultant or a small business owner, look for other businesses that could serve as potential partners, where you both could benefit by offering more value to your clients if you were a team.  Using LinkedIn’s advanced search you can search by geographical area, group affiliations, job title, company, industries and even education (school’s attended).

Tip: When inviting people to join your network, avoid the generic default message:  I’d like to add you to my Linked In network. Rather personalize your message with a introduction and perhaps a statement like: How can I know if someone I’m connected with is a good prospect for you?

A word on Endorsements

I love when colleagues, employees, and clients I have worked with ask me for endorsements. If someone asks you, take the time and write a thoughtful endorsement that creates a visual in the reader’s mind.  Be honest and generous with your endorsements, and be sure to ask for them.

3. Giving Back

Linked In has hundreds of discussion groups that you can join or even create. (the current limit is 50). Join these groups and engage in intelligent dialogs, by proposing thought-provoking industry questions, as well as answering questions at least several times a week. 

Approach groups with the attitude of “What can I give”, rather than “What can I get”. Offer resources as often as you can, and connect others in your network when you see a good fit.  

Again, for job seekers, recruiters will often look at how active you are in groups to determine your level of expertise, your  collaborative competencies, and your communication style. Be sure to update your status a few times a week. Often times, I update my status by  sharing a  link to a recent article from an trade magazine journal, a new trend I recently came across, or simply a motivational message of my own.
Tip: Avoid selling your services to your groups, sending brief messages with a link to your website.  Again approach all your connections as relationships that you value and want to cultivate. “What can I do for you”, while sharing what you are looking for.

4. Create Trust with consistency and accountability

Live relationships , like social community networking, requires trust to flourish, and that means showing up 100%.

Keep fresh content on your profile via your status or project updates.  Check your Linked In messages frequently.  Stay in touch with members of your group- ideally once a week. 

Share your ideas, projects, a  resource, your blog post, ask how you can help them.  I have had many telephone conversations emerge, and relationships develop as a result of my Linked In Connections.

Does this seem like a lot of work?  It isn’t, once you get into the habit. By following the tips above, you will begin to build relationships of trust in  your social networking.

How alive is your LinkedIn network?

Do you have a potent summary profile, and accurate, catchy title  that describes what problems you solve?

How many groups are you active in?

How many viewers open your profile?

How many phone or in-person conversations have resulted from  Linked-In connection?

Does your Linked In profile needs a lift? I invite you to contact me today to discuss how I can help you!

What’s Inner Ecology?

It’s inner balance, clarity,  & motivation. It’s personal integrity. It’s an alignment of your desires and life purpose.

How’s Your Inner Ecology? Is it time for a tune-up?

Do you need a grounding chord, a compass, or a new lens?

Are you in transition? Are you ready to reinvent yourself?

Through March 31, 2011, I am offering you an opportunity to contribute to a healthier, greener economy while giving your” inner ecology” a spring cleaning by investing in any one (or all!) of my 3 coaching programs:

You, Inc. Career Coaching

Demystifying Social Media Marketing

Awakening Entrepreneurs Business Consulting

I believe that the future of America depends upon an assertive commitment to creating a environmentally sustainable, social just, and personally fulfilling presence on our planet.  Aggressive investing in Clean Energy,  Sustainable Technologies, and Green Building is essential.

As part of my personal commitment to this, I am donating 20% of my business consulting & coaching revenues from Feb. 15- March 31  to a Micro-Grant Fund supporting

Van Jones’s Green Jobs For All Initiative.

Are you ready to invest in your own inner ecology AND a greener economy?

Click here for more information on my 3, 6 , or 10 week coaching programs.

In our coaching sessions, I can promise you a potent, focused,  transformational journey with on-going support to reach extraordinary goals in your business and your personal life.

If you are a new client, I offer complimentary sessions.

You can also give the gift of coaching to a friend, colleague, or loved one, by purchasing a gift certificate .

Transform your life, change the world!

February 15- March 31: 20% of your investment is tax-deductable

and will be donated to the Green for All Micro-Grant Fund which supports 100 grant recipients across the USA

Thank you for contributing to a healthier, greener economy.

Our purpose is the foundation of our life. Our mission is an expression of our purpose. Real success is to do more for the world than the world does for you.

When coaching business owners and professionals, I help my clients excavate their purpose and mission, release limiting beliefs, and develop  compelling, inspiring congruent messages that exude the value of doing business with (or hiring) them, and DELIVER on that value.

Some of the initial questions to consider in this process include:

• How clear are you on your purpose?
• What is your personal mission statement?
• What is your business mission statement?
• Who are you people and what do they come to you for?
• What is your unique promise of value?
• How clear, consistent, and constant is your message?
• How do you communicate this to your audience/potential clients?
• How well are you leveraging social networking: FaceBook, Linked-In, Twitter, and YouTube?
• Do you have a Blog and E-Zine?
• Are you writing articles, offering teleseminars, courses, or workshops?
• What systems do you have in place to make your business work for YOU?
• Who’s Got Your Back?  (Who are your Tribes, Mentors & Referral Sources).
• Who is on your Dream Team and your personal Board of Directors?

I’d love to help you have a truly abundant harvest season, personally and professionally.  Curious?  Lets talk. Please contact me  by e-mail. (Complimentary session to the first five that respond. (Offer valid through Oct. 15- new clients only)

Why do some projects falls short, while others soar to great success?  Why are some business relationships tainted with conflict, while others are smooth, fun, easy, and profitable?

According to Stephen N.B. Covey- it’s all about TRUST.

In his most recent book, The Speed of Trust, Covey builds a strong case for TRUST as the number one leadership competency in today’s organizations and positions TRUST as a key economic driver in the new economy.

When you choose to do business with someone, what do you base your decision on? Most likely it’s that gut feeling- your intuition, that says YES.  I trust this person.

Trust is about (1) credibility (who you are), (2) character (your behavior). True character is doing the right thing when no one is looking, and (3) competence: skills, knowledge, ability to produce results.

Building high trust requires:

• Talking straight
• Showing respect
• Keeping Commitments- Do What you Say!  Walk Your Talk!
• Having an open, transparent agenda (not a personal (WIIFM) what’s in it for me, agenda),
• Clear communication that clarifies goals and expectations.
• Motive and intent of care and service- this builds loyal customers, repeat clients, referrals and a motivated team!

In high trust environments, communicate is clear, processes are smooth, flexible, and fast; change is natural, results are extraordinary.

Seems pretty simple and straightforward. So why is it so difficult for some to build trust and credibility? Normally, it’s because one is not clear on their values and what they stand for, and thus out of alignment with their personal integrity.

So, how credible are you?

Here is a short assessment that you  can take on line, to determine your trust score (how you see/trust yourself)  and credibility score (how others see/trust you)

What was my trust score you may wonder?  88%.

How do I evaluate this?  (1)  Space to improve and grow, (2) make wrongs, right with sincere apologies and changed behaviors. Next step is to send this out to others to see how they see me. I’ll be doing this in the  September issue of Leading Visions to Action. I’m excited and looking forward to the dialogs this will create!

Let’s all give it a try and create more TRUST in the world!!

For more information go to:

Speed of Trust and Who Trusts You

The old skin has to be shed before the new one can come…We must be willing to get rid of the life we’ve planned, so as to have the life that is waiting for us.” ~Joseph Campbell

Change is profoundly in the air this summer.  I have a had a number of past coaching clients contact me in the past few weeks,either seeking a tune-up or in a total melt down. It’s permeating everything and everybody,  and the next turn (personally and collectively) is,  at best, unknown.

Not-knowing is one of the more evolved practices of personal leadership.

Can you trust and allow?  Do you have the courage to simply say “ I don’t know.”

When dancing with change, what’s important is that you are willing to let go of everything that has felt comfortable, familiar- this includes all those habits and plans that your ego is clinging to for it’s own survival.

Yes, it is a death . . . it is transformation.

Breathe into and accept this.
Exhale the doubt, fear, and uncertainty.
Become naked in your own truth.
Imagine, feel, see, smell and hear the new life (business, career, home, etc) waiting for you.

Stay curious
Share your truth  compassionately, consciously and wisely.
Trust and be open to receive.

For the past almost 7 years, I have been going through what I call a ‘slow death” letting go of the family members and friends that have passed over, recovering from a serious auto-accident, leaving the spiritual community I was a member of for over 22 years, along with two beautiful homes,  and so much more.

As an entrepreneur, teacher, writer, coach, these experiences have deepened my ability to guide others through intense change (personally and professionally.  As I reflect upon what seemed insurmountable at the time, I am now grateful for the experiences that allow me to serve you even more fully with a complimentary coaching session through July 15.

For more information on the practice of Not-Knowing

http://traffic.libsyn.com/amberstar/Zencast102.mp3

Anything that is of value in life only multiplies when it is given”- Deepak Chopra

Earlier this spring, I accepted an invitation to attend PJ Van Hulle’s Prosperity Summit. It was just what I needed- an investment in myself and learning alongside 300+ motivated and committed entrepreneurs.

One of the many treasures from the summit that I left with was a deeper understanding of the concept and practice of offering VALUE. Another was focusing on asking “How can I help YOU?” in conversations with other business owners and leaders.

It’s true that most people and companies prefer to do business with people they know and have a trusted relationship with. But relationship-driven business is NOT enough. Your business needs to be “value driven”. Having clients clearly perceive the value they’re getting from working with you is imperative.

So how DO YOU communicate VALUE to your clients?

1. Make your clients’ needs more important than yours. How often have you encountered someone who is SELLING you the features or services of their business without taking a moment to ask:

Who are you? What do you need? How can I help? If you weave these three beginning “value-driven” questions, into your conversations, you will surely create a connection and evoke curiosity with an invitation to  “tell me more.”

2. Put your attention on your client’s satisfaction and fulfillment. Go beyond what you promised by exceeding expectations. Business Coach, Venture Capitalist, Bill Walsh says “Provide your client with 10 times the value of the product or service that she/he has paid for.” This IS value, and the result will most assuredly be repeat business and referrals.

3. Creating value, creates capital. What will your time, experience and resources bring to your client? This is the beginning of developing your VALUE statement. What is the value you put on your time, experience and resources?

4. Remember: Selling is Service- Take the time to find out what your clients’ needs are rather than forcing your agenda upon them. Selling comes from honesty, integrity, compassion, confidence, and the sincere desire to serve. Make the experience of doing business with you a privilege and pleasurable experience. And make it easy for your clients to refer you to others.

5. Be an expert and coach to your clients. In my many years as a presenter, trainer, and facilitator, I learned that one of best ways to provide value is through “consultative sales”- educating, coaching and consulting clients. Becoming your clients’ trusted expert and possibly even mentor, will ensure a sustainable relationship built on trust, service and value!