Shera R. Sever: Igniting the Spark™

It’s been over a month since I have posted on this blog, however, if you have been following me on Twitter or Facebook, you know why.

Right now, rather than another 10:00PM sunset swim in the Mediterranean, OR bicycling and strolling along some of the most enchanting 13th century countryside caminos, I choose to fulfill my need to CONNECT with all of you.

When I first received an offer to spend some time “en retiro”, living on the north side of the island of Mallorca, Spain,  I was very confused  about what TO DO, fearing what I would leave “behind” if I actually left my home, community, live and social networks, and other “opportunities”for 4-6 weeks.  It was an obvious reminder of the need to LET GO!

Did you know that Americans actually take less annual holiday time (i.e. vacation) than any other ‘Western” country in the world?  Reason: FEAR that by letting go of routine that their “career/business” will fall apart or that they won ‘t get ahead!  My question- Ahead of what?  Aren ‘t we all in this global transformation together?

When is the last time you gave yourself the beautiful gift of just BEING?  For those of who have, you know how much clearer and more effective (focused and intentional) you are internally, as well as once back on the  “playing field”.

Awakened Entrepreneurs™ Create Decisions based on Needs/Values

I used an NVC method (universal needs- based process from Marshall Rosenberg) to make the decision.  What needs will be fulfilled if I go?  What needs will be fulfilled if I stay? Not only was my list longer for going, but I got more in touch with what is important to me.

Bottom line: Do what FEELS good- and in my case that meant my physical body-
(warm Mediterrannean sun &  sea,  healthy, fresh food, lots of movement outdoors) Simply YES!! Now Mallorca, is in no way Spain, unless, of course, you refer to Maui, the USA. But I used to live and work in Madrid and Barcelona, and the idea of spending time on the island of Mallorca seemed like a good choice. ( And then that night,  after taking myself through this personal exercise, I received a loud message in a dream- clear and simple:  GO TO SPAIN

DOING vs. BEING

Particularly in our fast-paced culture, DOING has much more perceived value that BEING. How often are you asked “ How are you?” – if the response is anything other than BUSY, something must be wrong. Yet, wouldn ‘t we all agree that all work and no play/rest makes anyone dull (rather than vibrant), inflexible and, well, uninteresting. How many relationships and dreams (personal and professional) are not realized as a result of this “busy/work” epidemic?

Especially in these times of information overload, including fear- based marketing and propaganda, I find “unplugging” essential in order to access one’s truth, values, goals, direction  and strategies for living in purpose in order to make our greatest contributions (to self and others)

The Awakened Entrepreneur™ understands the essential need for regular  “unplugging” -be it a long weekend retreat with no technology (yes, that!) or several weeks (3-4?!) of an actual holiday is exactly what is needed in order to optimize our engines for peak performance.  Tony Robbins claims it takes 21 days to break/change any habit, which is another way of saying it takes 21 days to drop into a new reality.

Having reinvented myself a number of times in personal and professional pursuits, I’ve consistently been a big advocate of work-life balance. Starting back in the mid- 90s, I introduced a personal needs/values assessment component in all of my leadership seminars that continues to serve as a transformative catalyst for organizational and business leaders.

I am very impressed with the models that Mallorca is advocating from progressive youth education, Transition Towns (using Appreciative Inquiry) to local organic food production, permaculture, biking as preferred transportation, reducing meat in one’s diet (and revealing the truths about the costs of the meat industry),  to a very sophisticated recycling system (including compost) throughout the City of Palma.  The official unemployment rate in Spain is over 20%, (one of the highest in Europe),  however  that isn’t stopping most from finding new ways to connect, collaborate (an inherent value in this culture), and reinvent, once again, a 700+ year old way of being.

Most importantly, the general philosophy here is TRANQUILLA- and this includes the time you take to connect with those you know  (and don’t know) throughout your daily activities.

And so here I am concluding a month of  (once again) witnessing  who I am, what I value, what I deeply desire-

The Result- a simplified life style with real time connections/dialogs that support personal and planetary health, wellness, sustainability, and collaboration-all essential elements for the Awakened Entrepreneur™.

It’s 2009. Let’s all agree- Collaboration is a Social Imperative.

Thus, I am delighted to be  one of 20+ contributing writers to the just released publication,

42 Rules for Successful Collaboration

What do Cisco, Disney, Toyota, Mindjet, Adminstaff, Joire De Vivre have in common?

RULE #29   Use Leaders as Collaborative Strategists

2009, ©Shera R. Sever & SuperStar Press

Get the right people on the bus and in the right seats, with a commitment to building a best-in-class collaborative culture.

Focus on internal-facing collaboration that encourages collective intelligence (simple yet intentional engagement).

Recognize those within the organization who consistently share information, resources, responsibilities, while engaged in and committed to organizational and personal excellence.

Start with Talent Management

• Get the right people on the bus. Build a superior team by recruiting those who have a track record of working and playing well with others, and communicating with transparency, while confronting brutal facts.

• Make collaboration a core competency for any position. Define the specific functions and expectations in the professional development plan.  When collaboration is a core value, employees are able to see the results of their work and the impact it has on company, clients, and colleagues. This in and of itself is the reward.

• Create a Collaboration Manager/ Coordinator position to promote, coordinate and manage your internal systems for knowledge sharing, skill and learning development. Look beyond HR, Marketing or Corporate Communications for this collaboration evangelist. Design the position around competencies and overarching organizational goals and objectives.

• Engage all your people in “big picture” solutions. Interestingly enough, a 2008 study available through the Society of Organizational Learning shows that fewer than 35 percent of employees from 100 companies surveyed, know or are clear about how their role fits into the bigger picture—the overall business objectives and strategic plan. Best leaders motivate with questions, not initiatives.

• Focus on “internal facing” online communities. Awareness Networks released their 2008 white paper, revealing that 82 percent of over 162 leaders surveyed have seen that Web 2.0 technologies (particularly “company branded” Wikis) increase knowledge sharing, employee collaboration, and improved internal communications, and help employees “find” each other.

• Continue to make Learning & Development a top priority. Optimum learning and development occur in systems where there is a rich web of interactions—and this is collaboration. As organizational leaders, ask where collaborative learning communities could be built or expanded upon?*

What new leadership and communication skills are needed cross-functionally to allow for full collaborative engagement in your organization?

*Note:  Some of the most impressive learning communities are being birthed in the non-profit sector. Paul Hawken’s WiserEarth.org site encompasses shared knowledge and learning communities from more than 13,000 organizations worldwide.

I recently introduced Jim Collins’ Leadership Diagnostic tool in a Leadership Seminar for Non-Profit Executives. The participants response was very positive and the results were stellar for designing new organizational development plans and leadership strategies.

Whether you’re leading a community group, social profit, or a senior management team, Jim Collins has created a beautiful leadership diagnostic for a no-nonsense, honest evaluation of your leadership skills and strategies.

His diagnostic is based on 5 Levels of Executive Leadership.

What do Level 5 leaders do differently?

Ask First Who. . .Then What? (Once you have the right people in place, then figure out the right path)

Confront the Brutal Facts (Create a climate where truth can be heard- lead with questions, not answers-engage in dialog)

Utilize the Hedgehog Concept (Understand what your organization can be best at and then Do It!

Create a Culture of Discipline (Disciplined People, Disciplined Thought, Disciplined Action)

Technology Acceleration (Application of carefully selected technology- thoughtless reliance on technology is a liability, not an asset).

For more information, click here and download the Good to Great diagnostic tool. If you are looking for leadership training within your organization, contact me to discuss an initial needs assessment.

How are you reinventing yourself and your business models? An upside to the recession is that more and more people are awakening to their purpose and mission and realizing that the “job” just may be obsolete. I found author of Tribes-We Need you to Lead Us , Seth Godin‘s , recent blog post practical and helpful. The business model revolution is about cooperation and collaboration, not competition.

Starting my career in the “non-profit” sector over 25 years ago, I’ve always been a huge advocate of social entrepreneurship, and an evangelist for learning and social profit leadership models. I was very encouraged to see Social Entrepreneurship Goes Mainstream as a feature article in last month’s issue of Ode Magazine.

Social entrepreneurs are change agents and pioneers for humanity who have merged their business, service and life purpose to benefit disadvantaged communities and ultimately society at large.

“Social entrepreneurs never let a crisis go to waste. These visionary leaders take this economic upheaval to be a blessing, providing a chance for business to transition from an anonymous, complex system to one that is direct and transparent.” Ode Magazine, March, 2009

I believe Social Entrepreneurship is where we all need to be focusing our business development models. It’s no longer about you  OR me, but about WE and the cooperative advantage, rather than the competitive advantage. It’s about our personal visions and our business mission serving the greater good along with sustainable practices and metrics.

“In a world where change is escalating exponentially, the only way we’ll make it is if everyone has the mindset of a social entrepreneur.”-Bill Drayton, founder of Ashoka

2009: The Year of the Awakened Entrepreneur In my  January, 2009 Leading Visions to Action e-zine, I declared 2009 the Year of the Awakened Entrepreneur and listed some criteria that I believe need to be part of the mindset of entrepreneurship in these rapidly changing times. There is more need and more opportunity than ever before for Awakened Entrepreneurs. As Joanna Macy provokes us in her book,  World as Self, World as Lover,“What will you tell your great, great grandchildren you did during the Great Turning?”

So in this period of innovation and reinvention, how can you merge your life purpose and what you stand for with a business for the greater good?

Who are your power partners within  your community and network?
Do you need support in clarifying your vision, purpose, strategy, and content marketing?
What arising needs do you see your business fulfilling?

Authenticity is the key buzz word in the world of marketing. Clean, lean, and transparent systems that are both inward facing (internal partners/staff), and external facing (clients and community) is what we all need to be aiming for and creating.

One of the upsides of the recession is that more and more ecopreneurs and enterprises are utilizing the power of doing more with less by going “green”.

So many in fact, that it leaves those of us who were active in the “ecology movement” of the ’70′s  concerned with  “greenwashed ” marketing.

Read what British Journalist, Nick Rosen,  has to say about “What’s Wrong with Green?“. A fabulous media portal that I’ve been following is Worldchanging – a global network of independent journalists, designers and thinkers covering the world’s most intelligent solutions to today’s problems. Read the latest on Bright Green, Light Green, or Dark Green.

Are you starting a “Green” Business or “Green” Career?  Use my organizational development frame to determine how “green” your enterprise is:

1. 98% of all waste is generated outside of the home- through manufacturing, transportation, distribution. Does your strategic plan include Triple Bottom Line Metrics- measuring performance against economic, social and environmental parameters?

2. Ecological Footprint- What’s your personal and business footprint? The Global Footprint Network has developed one of the most comprehensive methodologies and guidebooks in measuring ecologicial footprint and overshoot.

3.  Collaborative Entrepreneurship: Rather than compete with other small green businesses or “ecopreneurs”- cooperate and collaborate.  What other small “green businesses” can you partner with to offer your clients more complete packages of sustainable products and  services?

4. What is the organization’s commitment to Personal Ecology? At the most fundamental level, start with The 5R’s: Respect, ReThink, Reduce, Reuse, Recycle. Have you seen The Crude Awakening?

5. Citizen Education- Today, there are a tremendous amount of resources available to awaken each and every one of us to our responsibilities of living sustainably-moving from a mindset of consumer to the mindset and actions of citizen. How transparent and educational is your marketing?

6. Green Business Certification- The San Francisco Bay, where I am based, has one of the most advanced Green Business Certification Programs in the USA. Click here for more information.

7. Read and apply Peter Senge’s, et.al.: The Necessary Revolution: How Individuals and Organizations are Working Together to Create a Sustainable World.

Sustainablilty is meeting the needs of the present without compromising the ability of future generations to meet their needs.

The future belongs to those who understand that doing more with less is compassionate, prosperous and enduring, more intelligent, and even more “competitive”. Paul Hawken

Earlier this year, I declared that I was not participating in this recession, particularly since I had experienced my own 5- year “karmic cleanse” starting in  2003 ( post 9-11). It’s a much longer story to be shared, so let’s BE HERE NOW.

There’s a lot I love about this recession.

In many ways, I see it bringing us all closer as we begin to recognize our interconnectedness (and how similar) we all are when it comes to  needs, purpose, wanting to make a difference and be happy!  There’s a collective global consciousness that continues to emerge as a result of the recession. We are learning to use our own “human technologies” and adapt to the changes.

1. FEAR only has as much power as we allow it.  In other words, it’s simply an illusion.  One of my beloved buddhist teachers from Spirit Rock Meditation Center, during a 10-day Vipassana Retreat, told us a story about  how he helped  his 3- year old “embrace” his fear of the dark.  He simply instructed his son to say “Hello” to the Fear, every evening when it arose. Within a week of applying this seemingly very simple advice, his son was able to recognize (name), befriend, and then move beyond the fear. This 3-year old began greeting the fear of darkness peacefully.

2. Living with uncertainty- births creativity, improvisation, flexibility, innovation- all essential qualities of a great leader and awakened entrepreneur.

3. Doing more with less- we are all adopting”green”  practices- or more accurately put-learning to live sustainably (living in a way that meets the needs of future generations)

4. Social entrepreneurship has become mainstream. See March, 2009 Ode Magazine.

5. Transparent Communication- Social Media has changed the way we do marketing. Now more than ever- authenticity , not hype , is what people are needing and seeking  The underlying message is to Be  Yourself- Everyone Else is Taken.

6. Real Dialogs- Van Jones calls this the need for human technologies- There’s an unprecedented grass roots global movement taking place- a caravan of world citizens.  Paul Hawkin, founder of Wiser Earth, first cited this movement in a keynote he gave at  Bioneers several years ago.  People are returning to their need to connect, gathering together to dialog:  in circles, in community gatherings, in living rooms, around fires, and town hall meetings-to share concerns, solutions, compassion, and their human connection- actually an anthisesis to all the wonderful social media marketing tools that keep us tied to a mobile gadget or computer.

7. Letting Go-We are learning to let go of STUFF , consumption (become citizens, rather than consumers), an illusory future, and simply be with the miracle of each moment.

I think Alan Watts says it best: “No use clinging to the rocks that are falling.”

What opportunities are you creating and what are you learning

as a result of the recession?

An article this past weekend in the NY Times referred to a new phenomena in todays’ economy, what Mark V. Cannice, Executive Director of the entrepreneurship program at the University of San Francisco calls “Forced Entrepreneurship.”

According to the article, the motivation for these new “forced” entrepreneurs (mostly laid off GenY job seekers)  is to produce quick revenue streams, rather than millions of dollars over the long term.  Jerome S. Engel, Director for the Center for Entrepreneurship at the Berkeley Haas School of Business, most of these “forced entrepreneurs” are focusing on serving immediate needs for individuals and businesses.

“Forced Entrepreneurship” . . . maybe, or . . ?

What if this whole economic shift is yet another opportunity for us (personally and collectively) to awaken to our purpose?  What would that look that?  How would it FEEL to be living in purpose with our work while making the contributions and leaving the legacy that we so desire to offer to our communities and the world.

Is the “job” obsolete?

Imagine starting a business, not with “forced” entrepreneurship, but with deliberate intention- a choice that is in alignment with our values, priorities, gifts, and passions. What if we declared “the job is obsolete?” Plenty of other laid-off workers across the country are doing just that- burned out by a merciless job market- they are building business plans instead of sending out résumés. For these people, recession has become the mother of innovation and reinvention.

Reinvent Yourself!

Whether you are looking for a  personal career branding plan (including social media marketing tools)   or ready to lay the foundation for that long-held dream  enterprise (even part-time),

NOW IS THE TIME!

Contact me for a complimentary consultation (through April 10).

Stay tuned for my NEW!

” INNOVATION & REINVENTION“

6-week coaching program starting in April.

THE FUTURE IS NOW!

I think this recession is a phenomena much more exciting than an economic downturn-

It feels more like a planetary upswing, and right now we are on quite a ride!

It’s a collective transformation and a huge opportunity for all of us to not only live more authentically and in purpose, but to live more simply with less consumerism, less waste, and much more attention to the health and wellness of each other and the planet.

Compassion in Action. Intentional Acts of Kindness.

There is an increasing shared consciousness  that we really are all in this together.

By letting go of the cultural influences of “entitlement” and the illusions of what “security” is,

we ‘re growing up!

Would love to hear your comments- include your website.

A friend sent me this powerful quote from Martin Luther King Jr the other day and I wanted to pass it along. It is a great reminder for all of us in this time.

“One of the great liabilities of history is that all too many people fail to remain awake through great periods of social change. Every society has its protectors of the status quo and its fraternities of the indifferent who are notorious for sleeping through revolutions. But today our very survival depends on our ability to stay awake, to adjust to new ideas, to remain vigilant and to face the challenge of change.”

As the true leader that he is, I believe that President Obama is asking each of us to LEAD by staying awake and taking responsibility for the welfare of all, not just YOU and not just ME.  Let’s help each other awaken and STAY AWAKE.

To read Obama’s entire speech, click here

In the past few weeks, probably like you,  I have received hundreds of messages inviting  me to participate in workshops, teleseminars, meetings and groups for setting intentions this new year.

THE AWAKENED ENTREPRENEUR™

These invitations inspired me to create an overarching  theme for the year by declaring this to be “The Year of the Awakened Entrepreneur™.  An Awakened Entrepreneur understands that it’s not just about YOU OR ME any longer. We have entered a whole new game of interdependence and collaboration.  Vision is the Soul of our Business, and Committed Action, the fuel.

Read more. 

Last week, along with approximately 20 others,  I started my vision board for 2009- with images of actions I commit to this year. I’m sharing just a few of these commitments here:

FOSTER a CULTURE of TRUE COLLABORATION

In December, I attended the year end San Francisco Women in Consulting meeting. Of the 70 or 80 women business owners in attendance, I discovered that many were offering similar or complimentary services and targeting similar audiences.

Many attendees was asking for leads or referrals to clients, yet I wanted to hear more about what their clients wanted and needed. I was looking for introductions that answered these key questions:

What do I do best? Who am I serving?  

What do they need?  How can my business fulfill that need?

I thought, “Wouldn ‘t it be wonderful if we could combine our expertise and offerings with  authentic and transparent collaborative models?”  

Successful non-profits have been doing this for years, building coalitions and networks that share resources, expertise, and human capital. Peter Senge teaches very sophisticated decentralized, collaborative models with his systems approach in the private sector. And LOHAS just published their 2009 business trends. Coalitions and affiliations are in the Top 10.

How much more could our clients benefit if WE-small businesses and consultants- created more collaborative “One-Stop Shops”, that serve our clients’ needs in all areas: Strategic Planning, Marketing & Social Media, Human Capital & Leadership Development, Technology, Legal, and Financial?

GET THE RIGHT PEOPLE on THE BUS

We have a new leader. He can’t do it alone. With the right people on the bus, small steps lead to big change and transformative results. This year I am personally committed to staying very awake and alert with each step, and thereby expanding “OUR” fields of influence.

As collaborators, having the “right” people as “power partners ” is crucial. One of my mentors, Jim Collins, author of Good to Great,  makes some interesting distinctions between “Effective” and “Great” Leadership. Great leaders, he claims, first hold a vision and attract the right executive team , BEFORE executing a strategic plan. “Effective” Leaders  create their strategic plan and then search for the implementers, which, according to Collins, can result in a lot of silo structures and organizational fragmentation.  

Stephen Covey, in his newest publication,  The Leader In Me, has taken leadership even further, by introducing personal and collaborative leadership models and practices to youth and future generations.

INCREASE value-based SOCIAL MEDIA MARKETING

with Relationships, Learning, and Resource Sharing

In some of my free time in past 11 months, I’ve been immersed in studying WEB 2.0 business, marketing, and collaborative learning trends, teaching myself new skills, testing collaborative technology tools, and asking for help, which I still need a lot of!  It’s been a very motivating learning curve, and I am loving it!

I took my website down about five months ago, and replaced it with this WordPress site. The template still needs  more visual customization and a banner (any wordpress geeks reading this?);   I love the collaboration inherent in WordPress.  Now, my readers (You!) can respond transparently, with added information, insights, resources, and links.  I sincerely welcome your participation.  I invite and encourage you to subscribe to my blYou can leave a comment on any post, and share them with others.  

COMMIT to EXPANSION

with new publications, course offerings, and media

With conversations birthing and potential collaborations brewing, stayed tuned for an upcoming “Awakened Entrepreneur™” course series delivered in multi-formats, aiong with on-going group coaching. To join the development conversations, and participation, I invite you stay connected via this site, Facebook and Twitter. 

Let’s invest in our “inner economies”. Take a break from the news,  and come play with me.

It’s a new world, and We are creating it!